Director of Marketing

Job Description:

D A R I O U S H
Position Description: Director of Marketing
Company Overview
Darioush is a family-owned, estate-driven winery rooted in tradition, craftsmanship, and long-term stewardship. Known for producing world-class wines and delivering a highly curated guest experience, Darioush operates with exacting standards across viticulture, winemaking, and hospitality. The organization values discipline, accountability, and thoughtful growth, and operates with a long-term view rather than short-term market opportunism.

Position Summary
The Director of Marketing is a senior strategic leader responsible for stewarding the Darioush brand, supporting both direct-to-consumer and wholesale growth, and strengthening long-term enterprise value. This role blends brand strategy, financial accountability, digital transformation, consumer and trade insight, and cross-functional partnership with ownership, winemaking, DTC, sales, and key stakeholders.

Essential Duties & Responsibilities

Brand Strategy, Insight & Innovation
•  Serve as strategic brand leader, grounded in consumer insight, trade awareness, and market trends.
•  Translate consumer and trade insights into clear brand positioning across DTC and wholesale channels.
•  Lead product, packaging, messaging, brand tools, and creative asset development in collaboration with winemaking, sales, stakeholders, and agencies.
•  Ensure consistent, elevated brand expression across consumer, trade, digital, and on-estate touchpoints.
Financial & Performance Leadership
•  Own marketing-related budgeting, forecasting, campaign performance, and KPI development.
•  Align marketing investment with revenue growth, margin objectives, DTC and wholesale priorities, and long-term brand value.
•  Evaluate performance across channels and manage agency, media, production, and creative spend with accountability.
Revenue Growth, Customer Acquisition & Trade Support
•  Support revenue goals across Wine Club, ecommerce, wholesale, national accounts, and other key sales channels.
•  Partner with DTC and wholesale sales leadership to align campaigns, storytelling, trade tools, market priorities, and customer engagement strategies.
•  Guide brand alignment for Art & Object retail presentation, as applicable.
Content, Communications & Social Media
•  Oversee integrated marketing and communications calendars across DTC, wholesale, email, web, social, print, trade, and on-estate channels.
•  Lead content development, including copy, design, photography, video, collateral, and agency oversight.
•  Guide social media strategy and ensure communications reflect Darioush standards for tone, visual quality, accuracy, and luxury positioning.
Public Relations, Trade & Industry Presence
•  Develop and execute public relations strategy to expand editorial reach, strengthen credibility, and support national and global sales efforts.
•  Manage agency relationships, press pitching, hosting, media coordination, and key industry communications.
•  Oversee auction strategy and lot development for key industry and philanthropic auctions, including NWWF, ANV, PNV, and FNV.
Leadership & Cross-Functional Planning
•  Coach and develop a small, high-performing marketing team with clear priorities and measurable outcomes.
•  Partner with ownership on estate legacy planning, long-term vision, and transition readiness.
•  Collaborate with DTC, hospitality, sales, winemaking, finance, and operations to align brand and business priorities.

Experience & Qualifications
•  Minimum 7–10 years of progressive marketing leadership experience, preferably within wine, luxury, hospitality, consumer brands, or related industries.
•  Experience leading brand strategy, DTC and wholesale marketing support, digital marketing, ecommerce, CRM, PR, trade tools, and agency partnerships.
•  Strong financial acumen, including budget management, forecasting, ROI analysis, and performance reporting.
•  Proven ability to translate consumer insight, market trends, and business goals into effective campaigns and marketing plans.
•  Experience managing teams, agencies, creative partners, and cross-functional stakeholders.
•  Excellent written, verbal, presentation, and executive communication skills.
•  Strong understanding of luxury brand standards, elevated guest experience, and high-net-worth client engagement preferred.
•  Wine industry knowledge strongly preferred; occasional evenings, weekends, events, and travel required as business needs dictate.

Compensation & Benefits
•  Salary Range: $145,000 – $175,000 annually
•  Classification: Exempt
•  Bonus-eligible
•  Benefits include medical, dental, vision, 401(k)
•  3 weeks paid time off
•  10 company holidays
Darioush Winery is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. We do not discriminate on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under federal, state, or local law.

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