Facebook Ads Expert

Role Description

We're hiring a Facebook Ads Manager to run paid acquisition for Sports Academy Games, our K-12 educational games product. You'll own Meta (Facebook and Instagram) end-to-end, building and scaling campaigns that drive sign-ups and active players across the K-12 audience of parents, students, and educators.

• Own Meta Ads End-to-End: Plan, build, launch, and manage all Facebook and Instagram campaigns for Sports Academy Games. This covers campaign structure, audiences, placements, bidding, budgets, and day-to-day optimization.
• Scale Ad Spend Profitably: Take budgets up without letting CAC run away from you. Know when to push spend, when to pull back, and how to read the signals that tell you which one to do.
• Reach the K-12 Audience: Build and test targeting strategies that reach parents of K-12 students, youth athletes, and educators. Layer in lookalikes, interest stacks, and broad targeting and figure out what actually converts.
• Run Creative Testing: Build structured creative testing frameworks. Brief our creative team on what to make for a K-12 games product, test variations against each other, and feed learnings back into the next round.
• Track and Report Performance: Own the reporting on spend, CAC, ROAS, sign-ups, and downstream engagement. Pull the numbers, write the takeaways, and bring recommendations to weekly marketing reviews.
• Stay Ahead of Platform Changes: Keep up with Meta's algorithm updates, new ad formats, attribution changes, and policy shifts. Adjust the strategy before performance drops, not after.

Qualifications

• 3 to 5 Years Running Meta Ads: You have managed Facebook and Instagram ad accounts as your primary job, not as a side responsibility. You can talk through specific campaigns you ran, what worked, and what did not.
• A Track Record of Scaling Spend: You have taken an account from a smaller monthly budget into a meaningfully larger one and kept performance in line. Be ready to walk us through the numbers: starting spend, ending spend, CAC, ROAS, and what you changed to get there.
• Deep Platform Knowledge: You know Meta Ads Manager inside and out. Campaign budget optimization, Advantage+ campaigns, conversions API, pixel setup, custom conversions, attribution windows. You have opinions on what works and what doesn't.
• Hands-On with AI Tools: You use AI to speed up creative iteration, copywriting, audience research, or reporting. You know which tools earn their place in the workflow.
• Creative Eye: You can look at an ad and tell us why it will or won't work before it runs. You know how to brief creative, what hooks land with parents and kids, and how to translate performance data into the next creative brief.
• Analytical Mindset: You read the data before you make decisions. You can build a clean reporting view, spot the metric that actually matters, and explain performance to people who don't live in Ads Manager.

Location

• Remote

Bonus Points

• Consumer or K-12 Product Experience: You have run paid social for a consumer app, a K-12 product, an edtech brand, a games company, or another product with a similar audience.
• Cross-Platform Familiarity: You have run ads on Google, TikTok, or YouTube and understand how Meta fits into a broader paid mix, even if Meta is your primary craft.
• Public Work to Show: A portfolio, case studies, or specific accounts you can talk through. Anything that lets us see the work and the results.
• Video Ad Experience: You have produced or directed short-form video ads and know how to brief, test, and iterate on video creative specifically.