BRAND STRATEGY EXECUTIVE

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Brand Strategy Executive (Raleigh, NC)

Position:

As a Brand Strategy Executive , you will support the development and execution of growth plans for assigned brands within JTI LIGGETT’s RMC portfolio.

Working closely with Brand Strategy Managers, you will help bring brand strategies to life by coordinating packaging, communications, innovation, activation, and portfolio initiatives. You will connect internal teams and external agencies, provide analytical and project management support, and help ensure key initiatives are delivered on time, within budget, and in line with brand objectives.

Responsibilities:

• Brand Initiatives & Execution: Coordinate the development and approval of packaging, creative assets, communication materials, and merchandising requirements, ensuring deliverables meet approved brand guidelines and launch timelines.

• Cross-Functional & Agency Coordination: Partner with Legal, Regulatory, Finance, Supply Chain, Digital, Trade & Consumer Activation, Merchandising, and external agencies to coordinate activities, manage dependencies, and keep projects and key milestones on track.

• Brand Performance & Market Analysis: Support Brand Strategy Managers by analyzing brand performance, market trends, consumer insights, and competitive activity. Prepare clear reports, presentations, and recommendations to support business decisions.

• Project & Portfolio Support: Provide project management and operational support across brand, innovation, activation, and portfolio initiatives, helping translate plans into timely and effective execution.

• Budget & Vendor Management: Support day-to-day budget management, purchase order processes, vendor coordination, financial tracking, and reporting to help ensure accurate management of brand investments and forecasts.

Requirements:

• Bachelor’s degree.
• 1+ years of experience in brand management.
• Fluent English.
• Strong project coordination, analytical, and organizational skills, with high attention to detail.
• Ability to manage multiple priorities and coordinate effectively with cross-functional stakeholders.
• Ability to prepare clear reports and presentations and support the delivery of brand initiatives within agreed timelines and budgets.

What We Offer:

At JTI, our culture is built around collaboration, accountability, ownership, and continuous improvement. We value people who simplify ways of working, take initiative, turn ideas into action, and contribute to a strong One Team culture.

In addition to salary, eligible employees can enjoy the following benefits:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & eligible family members
• Life Insurance
• Matching 401(k)
• Paid Time Off (PTO)
• Paid Family Leave
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program

What are the next steps – Recruitment process:

CBI Interview with Talent Attraction + Hiring Manager Interview.

Thank you very much for your interest in the Brand Strategy Executive role. We welcome you to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.