Marketing Director

Marketing Director – VISUALHOUSE Vizualhouse is an international creative agency focused on creating compelling brand stories for architecture, design, and the built environment. We work worldwide with leading architects, developers, and designers on landmark projects. Each project is unique, and to each, we bring passion and expertise with our multidisciplinary creative teams skilled in 3D visualization, still imagery, film, and animation, as well as branding and interactive. Together, these disciplines form a cohesive and creative vision to produce compelling brand narratives for our clients. We are seeking a highly creative and strategic Content Creator & Marketing Manager, based in our New York office, to lead our content and marketing efforts. This role is ideal for someone who is both a compelling storyteller and a data‑driven marketer. You’ll be responsible for developing engaging and compelling content for Visualhouse and our clients, managing digital marketing campaigns, overseeing social media presence, and supporting brand growth across multiple channels. Key Responsibilities Develop full‑funnel marketing strategies across awareness, engagement, and conversion, integrating brand, demand generation, content, and ABM. Lead multi‑channel campaigns across LinkedIn, email, content, digital, events, partnerships, and industry activations. Analyze campaign performance weekly and monthly; extract insights to refine messaging, channel mix, and future strategy. Own marketing planning, forecasting, channel prioritisation, and performance reporting. Oversee website strategy, CRO testing, landing page optimisation, and tracking/attribution implementation. Partner with internal creative teams to maximise the impact of campaigns, case studies, reels, landing pages, and editorial content. Work closely with BD leadership to align marketing programmes with target accounts, pursuits, and industry verticals. Design and manage account‑based marketing (ABM) initiatives for priority clients and strategic opportunities. Build and maintain a scalable marketing operations framework including automation, CRM workflows, and reporting dashboards. Oversee content strategy and ensure consistent brand expression across all channels and creative outputs. Combine hands‑on execution with team management depending on project scope and organisational needs. Lead, mentor, and grow a high‑performing marketing team across content, design, performance, CRM, and events. What We’re Looking For 7+ years of experience in B2B marketing, brand leadership, or demand generation. Experience in creative studios, architecture, real estate marketing, digital production, or high‑ticket B2B environments strongly preferred. Proven ability to develop integrated, multi‑channel marketing strategies and deliver measurable outcomes. Strong background in content‑led marketing, digital campaigns, and marketing automation. Experience working closely with BD/sales teams and supporting commercial pipelines via ABM or targeted outbound. Strong analytical capability, including funnel analysis, attribution modelling, and performance reporting. Experience managing or collaborating with creative teams across design, content, and production. Highly organised with strong project management ability and impeccable attention to detail. Comfortable operating in a fast‑moving, growth‑focused environment with a no‑task‑too‑small mentality. Agile, highly organized individual with a high taste level and strong brand understanding. Deep knowledge of the social landscape, platform ecosystems, and creator economy. Proficiency with digital marketing platforms (e.g., Meta Business Suite, Google Ads, Mailchimp). A proactive, solutions‑driven mindset and an ability to manage competing priorities. Interest in architecture, design and the built environment required. Monthly team get‑togethers. Wellness budget. Working from home days. Seniority Level Director Employment Type Full‑time Job Function Administrative Industries Marketing Services #J-18808-Ljbffr