Marketing Manager

Job Description

About the Role

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We are seeking an execution-focused Marketing manager with 3–6 years of B2B marketing experience, ideally at a b2b SaaS company. Even better would be experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies.

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The ideal candidate has b2b SaaS experience marketing independently executing campaigns, content, events, sales assets, and marketing programs in a fast-paced environment.

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Key Responsibilities

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• Marketing Campaigns & Demand Generation
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• Plan and execute email, digital, social, and lead-generation campaigns.
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• Support lead nurturing and customer engagement throughout the customer journey.
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• Monitor campaign performance and identify opportunities to improve results.
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Sales & Product Marketing

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• Create and maintain sales collateral, presentations, and customer-facing assets.
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• Support product launches and translate product value into clear marketing messaging.
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• Partner with Sales and Customer Success to support pipeline and customer retention.
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• Content & Brand
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• Create blogs, newsletters, case studies, customer stories, social content, and video content.
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• Manage and update website content.
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• Support thought leadership and customer advocacy initiatives.
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Events & Community

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• Support conferences, webinars, and industry events from promotion through follow-up.
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• Build engagement within the higher education, research, and innovation ecosystem.
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• Support relationships with industry organizations and partners.
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• Marketing Operations & Analytics
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• Manage marketing calendars, campaigns, and project workflows.
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• Track marketing and engagement metrics and report on performance.
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• Use marketing technology, CRM, email, webinar, and analytics platforms to execute and measure programs.
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Required Qualifications

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• 3–6 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.
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• Experience marketing to or supporting universities, research institutions, innovation leaders, or corporate partners.
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• Experience executing campaigns across email, social, content, webinars, and events.
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• Strong writing, communication, organization, and project management skills.
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• Ability to independently manage multiple priorities and execute with minimal oversight.
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• Strong analytical mindset with the ability to measure campaign results and identify opportunities for improvements, and use data to optimize marketing efforts.
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• Comfortable working in a remote, fast-paced environment.
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Preferred Qualifications

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• Experience in the higher education, research commercialization, technology transfer, or innovation ecosystem.
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• Experience with B2B SaaS marketing.
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• Experience supporting conferences, trade shows, and webinars.
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• Familiarity with CRM, email marketing, webinar, automation, and analytics platforms.
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• Interest in AI, emerging technology, and innovation.
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This is a full-time, remote-first position with an annual salary range of $80,000–$100,000 USD, paid twice monthly. Employees receive an unlimited paid time off policy and are eligible for health, dental, and vision insurance benefits.