Senior Product Manager, Howdy

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

We're seeking a Senior Product Manager to drive the growth of Howdy, Roku's low-cost, ad-free subscription streaming service. Howdy offers 10,000+ hours of movies and TV for $2.99/month, serving viewers who want affordable, uninterrupted entertainment as a complement to larger premium services.
You will contribute to product strategy and execution across subscriber growth, content discovery, engagement, and retention, with a focus on delivering a simple, high-quality experience across Howdy's distribution surfaces (including Roku devices, howdy.tv, mobile apps, Prime Video Channels). You are smart, hands-on, a strong collaborator, and committed to shipping high-quality experiences on schedule. Based in San Jose.

For California Only - The estimated annual salary for this position is between $176,163 - $302,700 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing

• Own the Howdy product roadmap from concept through execution, setting near-term priorities and a multi-quarter vision across subscriber acquisition, onboarding, engagement, and retention
• Collaborate tightly with Engineering, User Experience, Marketing, Content, and Business teams. Working with Program Management, lead cross-functional execution
• Improve the Howdy viewing experience through new features and UX enhancements. Identify viewer pain points, define requirements, validate via testing, and ship features that lift activation, engagement, and retention
• Instrument and monitor core subscription metrics (starts, conversion, churn, reactivation, engagement, content consumption) and run experiments to improve performance
• Partner with Content Strategy and Programming to translate the Howdy content catalog into compelling, discoverable experiences, surfacing the right titles for the right viewers at the right moment
• Champion Howdy's ad-free, budget-friendly positioning so product decisions reinforce a simple, differentiated subscriber experience

We're Excited If You Have

• 5+ years of Product Management experience; consumer subscriptions or streaming experience strongly preferred
• Bachelor's degree (Computer Science or related technical field); MBA a plus
• Demonstrated success driving subscriber growth and retention through onboarding, discovery, merchandising, or lifecycle improvements
• Ability to engage deeply with Engineering on technical details and translate product requirements into scalable solutions; proven track record delivering high-quality consumer products on time
• Reputation as a strong collaborator who listens, builds consensus, makes clear decisions, and writes thoughtful requirements
• Track record of executing plans end-to-end: driving alignment, managing tradeoffs, and unblocking teams to ship reliably
• Ability to build trusted, cross-functional relationships; serving as an approachable authority on the product, connecting the right people to keep execution moving
• Strong analytical skills and comfort with experimentation at scale: trial conversion, churn, content engagement, and cohort analysis
• Excellent product judgment and UX sensibility for content-rich streaming experiences
• Experience partnering with Content/Programming teams and translating content goals into scalable product experiences
• AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work, or 2) are curious about Gen AI and have explored it
• Bonus: experience shipping consumer products across owned apps, partner storefronts, web, or mobile

#LI-BD1

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.


We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.


To learn more about Roku, our global footprint, and how we've grown, visit

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