Paid media Specialist

We are seeking a Sr. Paid Social Specialist to support paid social strategy and execution across Disney+ and Hulu. This role will help manage large-scale, performance-driven campaigns across major social platforms and work closely with internal teams, agency partners, and platform partners to drive subscriber acquisition. The ideal candidate has a strong understanding of the paid social landscape and direct-response marketing, with a passion for testing, optimization, and identifying new opportunities to improve campaign performance. The successful candidate will bring a highly analytical, creative, collaborative, and flexible growth mindset to the role. Responsibilities Support the planning, execution, optimization, and reporting of paid social campaigns across Disney+ and Hulu, with a focus on driving subscriber acquisition and achieving performance goals. Meta, TikTok, Snapchat, Reddit, and emerging social platforms. Partner closely with internal teams and agency partners to ensure campaigns are launched accurately, optimized effectively, and aligned with broader acquisition strategies and business priorities. Monitor campaign performance and identify opportunities to improve efficiency, scale, audience strategy, creative performance, and overall campaign effectiveness. Support the development, documentation, and implementation of paid social best practices across Disney+ and Hulu accounts. Contribute to the team's testing and experimentation roadmap, including campaign optimization tests, audience strategies, creative testing, bidding approaches, attribution and measurement initiatives, and new platform products. Partner with Analytics and Measurement teams to evaluate test results and campaign performance and help translate findings into actionable recommendations. Identify and evaluate new platform betas, advertising products, targeting capabilities, and emerging opportunities with social platform partners. Stay current on social and digital media trends and proactively identify opportunities that could benefit Disney+ and Hulu subscriber acquisition. Develop campaign analyses, test readouts, and strategic recommendations and communicate findings clearly to internal stakeholders, agency teams, and platform partners. Collaborate cross-functionally with teams including Creative, Analytics, Product Marketing, Media Strategy, and other partners to support campaign development and execution. Build and maintain strong working relationships with internal stakeholders, agency partners, and external platform teams. Effectively manage multiple campaigns, tests, projects, and priorities simultaneously while maintaining strong attention to detail. Basic Qualifications 3+ years of paid social advertising, performance marketing, digital media, or related experience, preferably supporting large-scale, direct-response campaigns. Strong hands-on knowledge of major paid social platforms, including Meta, TikTok, Snapchat, and emerging social platforms. Experience planning, executing, optimizing, and analyzing direct-response/performance marketing campaigns. Experience managing meaningful paid media budgets and making campaign optimization decisions based on performance data. Experience with testing and experimentation, including areas such as audience testing, creative testing, campaign structure, bidding and optimization strategies, attribution, conversion lift, or other measurement methodologies. Strong analytical skills with the ability to interpret campaign data, identify trends, and translate findings into actionable insights and recommendations. Strong understanding of the digital marketing funnel and the role paid social plays within broader acquisition and performance marketing strategies. Experience working with agency partners and/or cross-functional internal teams. Excellent written and verbal communication skills with the ability to clearly communicate campaign performance, learnings, and recommendations. Strong organizational and project-management skills with the ability to manage multiple campaigns and priorities in a fast-paced environment. Experience with third-party campaign management or optimization platforms such as Smartly, Airtable or similar tools. Curious and passionate about social media, performance marketing, emerging technology, and finding new opportunities to drive growth. Collaborative, adaptable, detail-oriented, and eager to learn in a fast-paced Strong interest in the entertainment and streaming industry. Preferred Qualifications Experience within streaming, subscription, entertainment, e-commerce, or another direct-to-consumer business. Experience working across multiple brands, products, or lines of business. Familiarity with advanced measurement methodologies such as conversion lift, incrementality testing, attribution testing, or marketing mix modeling. Experience working directly with social platform partners on new products, betas, or testing opportunities. Experience working within a large, cross-functional or matrixed organization. Global or multi-market media experience. #J-18808-Ljbffr Milestone Technologies, Inc.