Paid Media Specialist

Paid Media Specialist

Soni is partnered with a client looking for a hands-on, manager-level paid media professional to support campaign planning, execution, optimization, and reporting. This person should be comfortable contributing from day one and working alongside our team across multiple client accounts.

Responsibilities:

• Build, launch, manage, and optimize paid search and paid social campaigns, including Google Ads, Performance Max, and Meta.
• Manage campaign budgets, pacing, bids, targeting, placements, and creative.
• Conduct keyword, audience, and competitive research to identify opportunities for improvement.
• Monitor performance and make data-driven recommendations to improve CPA, ROI, and other client KPIs.
• Manage A/B testing and QA campaign builds, tracking, budgets, and settings before launch and throughout execution.
• Prepare reports, identify actionable insights, and communicate optimization recommendations.
• Collaborate with internal teams on launches, deliverables, and performance updates, help delegate work to junior team members, and participate in client meetings as needed.
• Support ad copy and creative development as needed.

Qualifications:

• At least 3 years of hands-on paid media experience; 5 or more preferred.
• Strong, recent experience managing Google Ads, including Search and Performance Max, and Meta campaigns.
• Ability to handle campaign execution, optimization, troubleshooting, and reporting from day one.
• Strong Excel skills, including pivot tables, formulas, and combining data from multiple sources.
• Strong attention to detail, communication skills, and ability to manage priorities and deadlines.
• Healthcare or financial services experience is a plus; Medicare experience is particularly valuable.
• Programmatic experience, especially The Trade Desk, is preferred but not required. CTV and NinjaCat experience are also a plus.
• Agency experience is preferred.

Compensation: $27-$30/ Hr
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.