Marketing and Communications Manager

Marketing And Communications ManagerGreenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.Join our Marketing Team as a Marketing and Communications Manager located in our Austin, Dallas or Houston office.We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.This role will be in-office four days a week and reports to the Chief Communications Officer.Position SummaryThe Marketing and Communications Manager will create and implement communication strategies that reflect the firm's brand and positioning, shape and disseminate high-impact messaging, and achieve effective and proactive media coverage in support of key business goals with a focus on supporting the Texas offices and the Restructuring & Special Situations Practice. This candidate must be a strong writer, possess a client service orientation, be able to develop relationships within the firm as well as with the media, meet tight deadlines, possess strong attention to detail and remain calm under pressure.Key ResponsibilitiesWorks hand in hand with the Chief Communications Officer, the Texas Marketing and Business Development Manager, the Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives and aligns with global practice objectivesDevelops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, newsletters, alerts, events, multimedia, other targeted effortsCreates and repurposes content for external communications on various platformsWrites press releases, internal communications and other media collateral as neededPlans, researches, monitors, writes, and executes awards submissions and nominations, internal and external thought leadership events and social media contributionsUnderstands how to identify opportunities on a variety of external PR channels and fully utilize these channels to achieve goalsConsistently seeks out new opportunities to place attorneys/stories in client-facing mediaProvides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for handouts, the firm's Intranet, presentations, white papers, etc.Coordinates with attorneys and marketing business staff to develop office and practice-specific marketing plans and provides research on any relevant community relations opportunities (as requested by attorneys) and manages the community relations listProvides media relations support, including pitching and monitoring interviews and prepping attorneys with talking pointsProvides social media support including drafting targeted posts and assisting with attorney trainingFocuses on media outreach and press releases for lateral hires throughout the state of TexasOther responsibilities as neededCollaborates with marketing and other business professionals throughout the firm across functions and teamsQualificationsSkills & CompetenciesA self-starter and team player, able to accept direction, yet work independentlyAbility to synthesize complex information into a compelling narrative for media, client or firm useExcellent prioritization and time management skillsCandidates must have outstanding communication skills, both written and oral, and be able to communicate effectively with attorneys and professionals at all levelsFlexibility and adaptability in a fast-paced work environmentStrong client-first work ethicMust be attentive to detail, work well under pressure, and have the ability to manage simultaneous and tight deadlinesTech-Savvy problem solver who will have the ability to learn new programs or systems with ease, including using AIPreferred candidates will have excellent writing/copyediting skills, including specialized experience in business and/or legal writingAdvanced knowledge and familiarity with The AP Style Guide, as well as the rules of English grammar and style are requiredEducation & Prior ExperienceBachelor's degree requiredIdeal candidate will have 7-10 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalistTrack record of successful media placements designed to build thought leadershipWriting portfolio that demonstrates experience translating complex topics into compelling copyStrong understanding of the news media and existing media relationshipsWell-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisionsAdept at utilizing Cision or other PR DatabasesExperience in leveraging social media channels to achieve maximum exposureTechnologyHigh level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook requiredKnowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTubeProficiency with using AI for writing and research tasksGT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual's race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.