Performance Marketing Analyst

Job Description

Performance Marketing Analyst

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About Us:

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Headlight is a growth marketing agency focused on scaling consumer products through industry-leading performance advertising, creative, and analytics services. We work with both innovative start-ups and global brands on an integrated partnership model built on world-class execution and deep strategic collaboration.

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We are a fully remote company with teammates across the United States and Canada and pride ourselves on a no BS culture. We are looking for driven, ambitious self-starters who can help us execute on our mission to build a category-leading company that evolves the agency model and pushes the boundaries of digital advertising.

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Position Overview:

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We are seeking an ambitious and results-driven Performance Marketing Analyst to manage and optimize performance campaigns across various platforms, ensuring maximum ROI for our clients. The ideal candidate will have hands-on experience with digital advertising platforms, a strong interest in data analysis and strong analytical skills, and a natural curiosity for the craft of performance marketing.

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This role requires an analytical yet creative mindset, a burgeoning understanding of digital marketing, and the ability to work collaboratively with cross-functional teams.

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Responsibilities:

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• Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase
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• Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others
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• Conduct audience segmentation, creative testing, and constant experimentation to drive performance improvements
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• Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals
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• Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what the next steps are
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• Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy.
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• Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.
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• Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.
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Qualifications:

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• 1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads.
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• A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer.
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• Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics.
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• Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions.
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• Practical measurement knowledge: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals
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• Exceptional organizational skills, with the ability to manage multiple projects and deadlines.
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• Strong communication skills in English - both written and verbal - to be able to explain performance changes and next steps in plain language to clients
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Preferred candidates might have:

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• Experience working in an agency environment or managing multiple clients simultaneously
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• Interest in AI tools and/or creative endeavors
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• Experience marketing apps
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• Experience operating with annual media budgets of $10M+ 
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Compensation, Benefits & Perks:

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• Competitive salary
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• Fully remote work environment
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• 401(k)
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• Unlimited PTO
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• Pays 100% Health, Vision & Dental Insurance for US Employees
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• Pays 100% Health, Vision & Dental Insurance for Canada-based Employees
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• Opportunities to travel
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• Work anywhere! — We are a 100% remote company (even prior to COVID)
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