Creative strategist [Experienced]

Job Description

Creative Strategist — Paid Acquisition | Remote

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TLDR: Own creative strategy for paid acquisition in an innovative, AI-powered startup.

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Proven B2C experience with significant Meta budgets required.

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Competitive compensation, autonomy and room for initiative.

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A-player mentality.

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Show us what you can do. Only people who know what is the strategy of format, messaging, angles, personas.

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About us

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ROAST is a data-driven feedback platform helping individuals improve their online profiles on dating apps and LinkedIn.

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The platform offers clear advice to optimize profiles and enhance users’ chances of finding a match. ROAST focuses on providing tangible results through data-driven strategies.

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ROAST Culture

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Founded by two French engineers from Centrale, ROAST has a strong tech and data culture. Ambition is probably our key value. Personal initiative is always rewarded. We love independence , curiosity , ownership , a thirst to learn and teamwork.

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We are at the frontier of AI , using it across our operations and products to build and test things FAST.

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Role Description

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We are looking for a full-time, experienced Creative Strategist , working remotely , starting ASAP.

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You must have a proven track record in B2C paid acquisition, working with significant budgets on Meta. This is not an entry-level role or internship.

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This role includes:

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Creative Strategy and Iteration:

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• Own our creative strategy: identify audiences, define messaging, develop angles, choose formats and turn them into ads that convert.
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• Write clear briefs, hooks and scripts for our editors and creators.
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• Regularly iterate on creatives based on performance, turning winning ideas into scalable campaigns.
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• We provide editors to support execution. If you also love editing to demonstrate an idea, build a prototype or set the standard, that’s a big plus.
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• Source and brief UGC creators and other creative partners to expand what we can test.
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Ad Research and Analysis:

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• We have solid research tools, but you need to LOVE understanding what makes people stop scrolling and buy.
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• Study the market, customer motivations and competitors’ acquisition strategies.
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• Understand the difference between messaging, angles, hooks and formats , and know how to test each.
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• Bring your own ideas and challenge what we do. You will have a solid performance bonus!
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Performance Tracking and Reporting:

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• Monitor creative performance, analyze results and report key findings.
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• Connect creative decisions to business outcomes: acquisition costs, conversion rates and ROAS.
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• Decide what to test next, what to iterate and what to stop.
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• We build tools together to help you move faster and make better decisions.
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Collaboration and Ownership:

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• Work closely with the founders to align strategies and improve operations. You will be supported!
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• Lead creative execution with editors and creators, giving clear direction and actionable feedback.
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• Own your roadmap and delivery. You should be comfortable setting priorities and moving things forward without daily instructions.
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Learning and Adaptation:

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• Actively explore new tools, formats and techniques in digital advertising.
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• Use AI to accelerate research, production and testing.
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• Adapt quickly, learn from results and maintain high standards in a fast-paced environment.
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We also have an extensive social media presence and many other fun projects. We love initiative as long as you own your subjects.

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Very competitive compensation based on your experience, with a strong performance bonus.

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⚡ Your profile

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• Proven B2C creative strategy experience, with significant Meta advertising budgets. Tell us the monthly spend you worked with and your exact responsibilities.
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• A background in e-commerce, gaming or similarly competitive, aggressive performance-marketing environments is especially relevant.
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• Solid marketing fundamentals: customer psychology, positioning, messaging, angles, hooks, formats and offers.
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• A track record of producing winning creatives and scaling them through structured testing.
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• You understand social media trends and know how to turn them into effective paid ads.
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• Hands-on editing skills are a big plus , particularly with CapCut and AI tools such as Hedra and Kling.
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• You love data-driven marketing, tech and AI
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• Fluent in English. French is a bonus, not mandatory.
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• Autonomous, proactive and demanding with yourself. You take responsibility for results and follow through.
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• Excellent communication skills, attention to detail and the ability to give editors and creators clear direction.
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• A taste for dating apps is a plus.
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MANDATORY to apply:

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• Include [ROAST] in your email subject.
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• Show your track record: brands or products you worked on, monthly Meta budgets, results achieved and your personal contribution. Include the timeframe and context behind your numbers.
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• Show what you can do: send examples of ads you developed, explain the thinking behind them and share their performance where possible. Anonymized examples are welcome if confidential.
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• Name 4 B2C ads you like and briefly explain why their creative or acquisition strategy works. If you mention duolingo you are not on the right track.
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• If you edit, include a video you made and are proud of.
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• Big plus: in a few lines, tell us what you think ROAST’s creative strategy should be and what you would test first.
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We usually receive a lot of applications. Standing out is a chance. We judge what you have done and can demonstrate much more than your degrees.

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Next Steps:

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• Video call with our marketing team (15 min).
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• Hands-on case to complete on your own (under 1 hour).
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• Interview with the founders.
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Ready to join ROAST? Send your CV, work examples and results to View email address on ziprecruiter.com, with [ROAST] in the subject.