Head of Growth Marketing

Job Description

AutoReel helps real estate professionals turn listing photos into property videos. We’re an AI SaaS going through a growth chapter and hiring a Head of Growth who’s already owned this seat at scale — and wants to own the growth story and trajectory here, not advise from the sidelines.

The role:

You are the player-coach for growth. You set the strategy, allocate focus and dollars across what actually works, coach the growth marketing pod (paid + creative), and also roll up your sleeves to do the work. Paid / performance marketing is our largest lever today; you decide what deserves the next dollar — ads, lifecycle, partners, or nothing — and you own the results.

What you’ll own

\n
• The growth roadmap and trajectory: where we grow, how fast, and what we refuse to fund
\n
• Hands-on acquisition leadership (Meta, Google, and whatever else clears the math)
\n
• Full-funnel experiments & judgment: acquisition → activation → retention → payback
\n
• Creative system with our strategists: briefs, tests, winners doubled, losers killed
\n
• Coaching standards for the people who touch spend and creative every day
\n
• A simple weekly growth scorecard we can rely on
\n

What this is not

\n
• First-time Head of Growth learning scale
\n
• Pure manager who left the ad account years ago
\n
• Solely a media buyer
\n
• Channel specialist who only dials bids
\n
• Brand / content “growth” with no ownership of the number
\n

Must-haves

\n
• You’ve personally owned growth/acquisition at six- and seven-figure monthly scale
\n
• You’ve been player-coach: shipped the work and raised the bar for buyers and/or creatives
\n
• You’ve reallocated or cut spend using full-funnel math — not vanity ROAS
\n
• You’ve run a creative testing system with strategists, not just asked for “more ads”
\n
• You can explain “why this dollar here” quickly and clearly
\n

Nice-to-haves

\n
• SMB SaaS, marketplace, or PropTech
\n
• Built or upgraded a small growth pod
\n
• Trials, subscriptions, churn-aware acquisition
\n

How we hire

\n
1. Short note + scale of largest monthly budget owned, stage of company, your seat, what changed
\n
2. Paid take-home growth audit
\n
3. Optional paid trial before full-time
\n

For more information you can read about us at