Head of Growth Marketing
AutoReel
Job Description
AutoReel helps real estate professionals turn listing photos into property videos. We’re an AI SaaS going through a growth chapter and hiring a Head of Growth who’s already owned this seat at scale — and wants to own the growth story and trajectory here, not advise from the sidelines.
\n \nThe role:
\nYou are the player-coach for growth. You set the strategy, allocate focus and dollars across what actually works, coach the growth marketing pod (paid + creative), and also roll up your sleeves to do the work. Paid / performance marketing is our largest lever today; you decide what deserves the next dollar — ads, lifecycle, partners, or nothing — and you own the results.
\n \nWhat you’ll own
\n- \n
- The growth roadmap and trajectory: where we grow, how fast, and what we refuse to fund \n
- Hands-on acquisition leadership (Meta, Google, and whatever else clears the math) \n
- Full-funnel experiments & judgment: acquisition → activation → retention → payback \n
- Creative system with our strategists: briefs, tests, winners doubled, losers killed \n
- Coaching standards for the people who touch spend and creative every day \n
- A simple weekly growth scorecard we can rely on \n
What this is not
\n- \n
- First-time Head of Growth learning scale \n
- Pure manager who left the ad account years ago \n
- Solely a media buyer \n
- Channel specialist who only dials bids \n
- Brand / content “growth” with no ownership of the number \n
Must-haves
\n- \n
- You’ve personally owned growth/acquisition at six- and seven-figure monthly scale \n
- You’ve been player-coach: shipped the work and raised the bar for buyers and/or creatives \n
- You’ve reallocated or cut spend using full-funnel math — not vanity ROAS \n
- You’ve run a creative testing system with strategists, not just asked for “more ads” \n
- You can explain “why this dollar here” quickly and clearly \n
Nice-to-haves
\n- \n
- SMB SaaS, marketplace, or PropTech \n
- Built or upgraded a small growth pod \n
- Trials, subscriptions, churn-aware acquisition \n
How we hire
\n- \n
- Short note + scale of largest monthly budget owned, stage of company, your seat, what changed \n
- Paid take-home growth audit \n
- Optional paid trial before full-time \n
For more information you can read about us at
Vacancy posted 26 days ago
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