Head of Product Marketing

Job Description

Head of Product Marketing

Remote, United States | Full-time | $180,000 to $225,000 base plus equity | Reports to the Head of GTM

About Irys

Irys is building the operating layer for legal work.

We believe we have built the best product in legal AI, not because we put a better wrapper around a frontier model, but because we approached the problem differently from the ground up.

Irys combines frontier intelligence with proprietary memory, agentic harnesses, context-aware orchestration, deep integrations, and a product built around how lawyers actually work. It carries context forward, executes complex work, produces finished work product, and becomes more useful the more an organization uses it.

We have built extremely leanly. A small team has shipped an enormous amount of product, developed a deeply differentiated technical stack, and built a real business across law firms and in-house legal teams. Now we are expanding, and we are looking for the person who will make sure the market understands what we have built and why it matters.

The role

This is not a traditional content-marketing or social-media role. You will own how Irys explains itself to the world.

This is a founding marketing leader role. You will set direction and standards, and you will direct agencies and specialists to execute. You are not here to personally produce every video, campaign, and asset.

You will report to our Head of GTM and work directly with our CEO, Product, Engineering, Sales, Customer Success, customers, and external marketing partners.

Your job is to understand what we are building, why it is different, how lawyers actually work, and what customers care about, then turn that into language and stories people understand, trust, and remember.

One week, that might mean reducing complicated AI infrastructure to five words. The next, it might mean shaping a product launch, rewriting the homepage, scripting a video, preparing an executive for a panel, or creating a sales narrative. You will become the standard for how Irys sounds.

What you will own

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• Positioning and messaging. Turn sophisticated technical capabilities into simple, differentiated customer value.
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• The editorial calendar. You decide what we say next and when. This is not a queue of requests to service. You set the agenda and bring it to the rest of us.
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• Product launches. Build the story before the collateral. Define the problem, message, audience, proof, and launch narrative.
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• Company voice. Write and edit website copy, product pages, emails, blogs, social, scripts, presentations, sales materials, and thought leadership.
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• Executive voices. Work with our leaders to turn their actual thinking into compelling posts, videos, panels, and interviews.
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• Customer insight. Spend time with customers, Sales, and Success. Understand why people buy and how they talk about their problems, and bring that language back into our marketing.
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• Video and content direction. Decide what we should make, who should say it, and what the hook is. You should also be comfortable on camera yourself, presenting the product and the ideas behind it.
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• Sales enablement. Make sure every important product can be explained in 30 seconds, five minutes, or a full enterprise conversation.
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• Market intelligence. Track competitors and the broader AI market, and answer the question: what does this mean for Irys?
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• Performance marketing partnership. Give our performance-marketing team something worth scaling, review creative, and use what converts to sharpen the narrative.
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You will not work in a silo

You will work directly with Product and with Sales, so you always know what is being built and what customers are actually saying. You will also have people to assist with the website, content production, data and metrics, and agencies running performance marketing.

The missing piece is the person who connects all of them. You do not need to personally edit every video or build every landing page. You need to know what it should say, what good looks like, and how to work with the resources around you to get there.

What success looks like

Within your first six months:

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• Every major launch starts with a clear story.
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• Our website, emails, videos, product messaging, social, and sales materials sound like one company.
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• Our leaders regularly produce substantive public content without having to manufacture it themselves.
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• Sales can clearly explain what we have built and why it matters.
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• Our messaging reflects real customer language rather than generic SaaS language.
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• The market increasingly associates Irys with the ideas we are actually building.
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Who you are

Exceptional editorial judgment and writing are the defining requirement of this role. More than any credential, we are hiring for the ability to write well and to know immediately when something is wrong.

Legal or legal-adjacent experience is required. This is not a preference. We have found that people who have not worked around lawyers consistently misjudge how they think, what they trust, and how they buy. You need to have worked in law, in legal tech, covering the industry, or marketing to it.

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• An exceptional writer and editor. Non-negotiable.
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• You have unusually strong taste and know immediately when something feels generic, over-written, artificial, or lifeless.
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• You can make complicated technology simple without making it stupid.
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• You can write a five-word headline and a substantive product narrative equally well.
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• You are curious enough to understand AI architecture, legal workflows, customers, and business strategy.
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• You are comfortable interviewing founders, engineers, lawyers, and customers and extracting the real story.
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• You move comfortably between strategy and hands-on execution.
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• You are comfortable on camera, presenting on video, and appearing as a voice of the company when the work calls for it.
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• You move fast, make good decisions with imperfect information, and take complete ownership.
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• You use modern AI tools to make yourself materially better and faster.
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We expect the right person will generally have 7+ years of relevant experience, but we care more about exceptional judgment than a conventional resume.

Strong backgrounds may include product marketing or communications in AI, enterprise software, legal tech, or another complex product; a former lawyer who became an exceptional marketer or storyteller; or a legal, business, or technology journalist who wants to build rather than cover companies.

Why join now

Irys has spent the last phase proving that we can build. Now we are expanding.

Legal AI is being defined in real time. Models will change and features will converge. We are building for durability: differentiated infrastructure, a deeply integrated product, institutional knowledge that compounds, and distribution that grows with it.

You are joining early enough to help define what Irys means, what ideas we become associated with, and how the market understands what we are building.

You are not joining to maintain a brand. You are joining early enough to help define one.

Compensation and details

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• Location. Remote, United States, with meaningful Eastern Time overlap and periodic travel.
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• Base salary. $180,000 to $225,000, depending on experience and fit. We will stretch for an exceptional candidate.
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• Equity. Meaningful early-stage ownership based on seniority, experience, and cash and equity mix.
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• Reports to. Head of GTM.
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• Works closely with. Product, AI, Engineering, Sales, Customer Success, GTM, Design, and external creative and performance-marketing partners.
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How to apply

Email View email address on ziprecruiter.com with:

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• Your resume or LinkedIn profile.
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• Two to four examples of writing, positioning, launches, executive content, video, or other work you are proud of.
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• A short note on why this role interests you.
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One more thing

If you're serious. Sign up for Irys at irys.ai, spend some time in the product and/or site, then send us better copy for something of ours. The homepage, a product page, the landing page, a launch email. Whatever you think is weakest.

Tell us briefly why your version is better. That matters a lot to us.

We care far more about how you think, communicate, and understand people than whether your career followed a conventional path.