Lead Generation Strategy Director - Operations

Lead Generation Strategy Director – Operations Location :This role requires associates to be in‑office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work‑life balance. Alternate locations may be considered if candidates reside within a commuting distance from an office. Candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment unless an accommodation is granted as required by law. Anticipated End Date :2026-07-24 Job Summary :The Lead Generation Strategy Director is responsible for driving the strategic operations execution of a scalable lead generation and CRM engine that transforms inbound inquiries, event‑generated leads, and targeted outbound campaigns into qualified sales opportunities. How You Will Make an Impact Determine strategies and key focus areas to identify, engage, qualify, and cultivate high‑value prospects through inbound, outbound, account‑based, and event‑driven initiatives. Collaborate with sales, marketing, product, client partnership, and event teams to develop targeted messaging, account engagement strategies, and campaign execution that align with business priorities, growth markets, and client needs. Determine efficient lead management processes, qualification criteria, CRM workflows, and performance metrics to improve speed‑to‑lead, lead quality, conversion rates, and overall pipeline generation. Work with Sales, Marketing, and Market Intelligence teams to identify new growth opportunities, target segments, and strategic accounts that support pipeline growth. Partner cross‑functionally to operationalize lead generation strategies, improve campaign execution, and ensure qualified opportunities transition to sales through a disciplined lead qualification process. Establish and optimize end‑to‑end lead generation processes, including event follow‑up, inbound lead routing, outbound prospecting workflows, CRM data integrity, and lead nurturing to maximize conversion and pipeline impact. Communicate and ensure all lead generation activities adhere to relevant regulations, CRM governance standards, and best practices for accurate reporting and operational excellence. Serve as a subject matter expert by influencing best practices in account‑based lead generation, CRM utilization, lead qualification, and continuous process improvement across cross‑functional teams. Minimum Requirements BA/BS in marketing, business administration, or a related field and a minimum of 8 years of related experience; or any combination of education and experience providing an equivalent background. MA/MS preferred. Preferred Skills, Capabilities, and Experience Experience building and optimizing lead generation ecosystems that bridge marketing and sales through inbound, outbound, event, and account‑based strategies. Demonstrated expertise using Salesforce CRM, LinkedIn Sales Navigator, sales engagement platforms, and marketing automation tools to manage lead lifecycle, maintain CRM data integrity, and generate actionable pipeline insights. Experience developing and executing lead qualification strategies, nurturing workflows, and post‑event follow‑up campaigns that consistently convert marketing‑generated interest into qualified sales pipeline. Strong analytical experience leveraging lead generation KPIs—speed‑to‑lead, qualification quality, conversion rates, pipeline creation, CRM reporting, and campaign performance—to drive continuous improvement. Experience in complex B2B solution‑selling environments with the ability to influence cross‑functional stakeholders and execute account‑based growth initiatives; healthcare services experience is a plus but expertise in modern lead generation strategy and execution is strongly preferred. Compensation and Benefits The salary range for this position is $142,648 to $213,972. Benefits include a comprehensive package, incentive and recognition programs, equity stock purchase, and 401(k) contribution. All benefits are subject to eligibility requirements. Equal Employment Opportunity Elevation Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws. #J-18808-Ljbffr