Brand Activation Manager

Brand Activation Manager

The pay range is $73,000.00 - $132,000.00. Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond.

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Building brands is in our DNA. Owned brands are playing an increasingly important role and are a key pillar in Target's winning strategy. Over the past five years, Target has launched over 30 new owned brands. We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace.

A core pillar of Target's winning strategy has been a deep and sustained investment in Differentiating with Owned Brands. Our robust and growing portfolio of owned brands continues to be a core driver of Target's success – both in terms of profitable growth and guest loyalty. As of today, owned brands account for 1/3rd of Target's sales and nearly half of its profit with an enviable growth trajectory into the future. That portfolio includes 10 $1Billion+ brands with 4 of them achieving $2Billion+ including powerhouse brands like Cat & Jack, Good & Gather, and Threshold. Leading the roadmap to growth across the portfolio is the Brand & Portfolio Management Team. This talented team skillfully blends the Art + Science of brand building to co-create world class brands that guests love and can only find at Target.

As a Brand Activation Manager, you will play a leadership role in driving the end-to-end creative packaging strategy activation and operations across multiple categories in support of the Enterprise-Owned Brand portfolio, Limited Time Offer (LTO) initiatives, and Design Partnerships. You'll create and implement industry leading creative and content strategies for brands, business and guests across categories within the pyramid. The goal is to create industry-leading consumer experiences in-store that cater to a diverse array of customer needs, encompassing tens of thousands of SKUs. You'll report into the Sr. Brand Activation Manager.

Core Responsibilities and Key Results:

• You'll be part of and contribute to leading categories/business within a pyramid to adapt brands, businesses and guest strategies into creative + content briefs to create industry-leading consumer experiences for in-store and online environments.
• You'll collaborate with and facilitate with a wide range of cross-functional teams, including Brand Management, Creative (Design and Copy), Production Design, Creative Production, Structural Packaging Product Design, Merchandising, Project Management, Strategy and Operations, Marketing, and Insights.
• Maintain a working knowledge of our guest, business, market, competitive insights to identify opportunities to improve consumers' experience of Target's Owned Brand portfolio via in-store creative and content communications.
• You will create creative packaging strategy activation for cross-category/business and brand themes across Target's Owned Brands portfolio, ensuring alignment and a consistent, scalable experience both in-store and online.
• Collaborate with cross-functional partners locally and globally across teams to manage project priorities effectively, ensure budget alignment, escalate risks and delays, monitor project progress.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:

• 4-year degree or equivalent experience
• 4+ years' professional experience in marketing, brand strategy or brand management; previous retail experience a plus
• Demonstrated success in strategic thinking, brief writing, and project/portfolio planning
• Proven ability to balance independent work with effective collaboration to advance initiatives, including successful guidance of cross-functional teams
• Ability to manage multiple projects in a fast-paced environment, with varying levels of detail across multiple data sources
• Excellent interpersonal, communication and presentation skills
• Strong aptitude in applying independent judgement, negotiation and collaborative problem-solving techniques to reach informed decisions
• Comfortable operating in an ambiguous and rapidly changing retail / business environment
• Fosters an environment that champions diversity, equity & inclusion

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.