Director, Grocery Sales-Central

Job Description

Job Description

BUILT ON FLAVOR. FUELED BY PEOPLE.

What's it like to work at Kinder's? Well, there's a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there's also plenty of hard work. Because we don't just like flavor, we're obsessed with it.

With over 100 products sold nationwide, we're now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We're not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you're looking for a place where you can see the real impact of your work... this is it! Every day, you'll be part of a journey to add flavor to millions of meals and lives. 

About the Role:

The Sales Director, Grocery – Central is responsible for leading Kinder's Grocery business across the Central United States, driving profitable growth through strategic customer partnerships, disciplined execution, and strong team leadership. This role oversees a team of Business Development Managers (BDMs) and is accountable for delivering sales, distribution, market share, and profitability objectives across a diverse portfolio of grocery customers.

As a key commercial leader, the Director develops and executes regional growth strategies, builds senior-level customer relationships, and partners cross-functionally with Sales Strategy, Sales Planning, Shopper Marketing, Category Management, Brand, Supply Chain, Demand Planning, and Finance to deliver exceptional results. This role combines strategic leadership, customer engagement, and operational excellence to accelerate Kinder's growth and strengthen its position within the grocery channel.

Key Responsibilities Include:Commercial Leadership & Customer Strategy

• Develop and execute the Central Region grocery strategy to deliver sales, profit, distribution, and market share objectives.
• Build and maintain senior-level relationships with key grocery customers, wholesalers, and strategic partners across the region.
• Lead annual business planning, Joint Business Plans (JBPs), customer negotiations, and strategic growth initiatives.
• Identify opportunities to expand distribution, optimize assortment, and accelerate velocity across existing and emerging customers.
• Partner with Revenue Growth Management and Finance to ensure profitable growth through effective pricing, trade investment, and promotional strategies.
• Represent the voice of the customer internally, ensuring customer needs are reflected in business decisions and growth plans.

Team Leadership & Development

• Lead, coach, and develop a high-performing team of Business Development Managers responsible for regional customer relationships and execution.
• Establish clear objectives, performance expectations, and development plans that drive accountability and growth.
• Foster a culture of collaboration, ownership, continuous improvement, and customer-centric decision-making.
• Provide strategic guidance and support during customer negotiations, line reviews, and critical business discussions.
• Build organizational capability by identifying talent, developing future leaders, and creating succession plans.

Business Planning & Execution

• Lead customer planning processes including annual operating plans, forecasting, promotional planning, and investment management.
• Ensure alignment between customer plans and Kinder's broader commercial, brand, and operational objectives.
• Monitor sales performance, market trends, inventory health, and forecast accuracy to proactively identify risks and opportunities.
• Drive best-in-class execution of new item launches, promotional programs, merchandising initiatives, and seasonal activations.
• Partner closely with Supply Chain and Demand Planning to optimize service levels, inventory management, and customer fill rates.

Analytics & Insights

• Leverage Circana, retailer POS, syndicated data, shopper insights, and internal analytics to identify growth opportunities and inform strategic decisions.
• Translate data into actionable business recommendations that improve customer performance and strengthen category leadership.
• Lead business reviews and executive presentations with compelling, insight-driven storytelling.
• Monitor competitive activity and market dynamics to ensure Kinder's remains positioned for sustainable growth.

Cross-Functional Leadership

• Collaborate with Marketing, Category Management, Revenue Growth Management, Finance, Supply Chain, and Operations to deliver integrated customer strategies.
• Influence internal stakeholders to align resources, priorities, and investments behind key growth opportunities.
• Drive process improvements that enhance planning, forecasting, execution, and customer service.

What You Bring To The Table:

• Bachelor's degree required; MBA preferred.
• 12+ years of progressive CPG sales leadership experience, including significant experience within the grocery channel.
• Proven success leading regional or national customer portfolios and delivering profitable growth.
• Demonstrated experience leading and developing high-performing sales teams.
• Strong understanding of grocery retail dynamics, customer planning, trade investment management, and category management principles.
• Experience working with syndicated data sources such as Circana, NielsenIQ, and retailer POS systems.
• Strong financial and analytical acumen with the ability to translate insights into strategic action.
• Exceptional communication, negotiation, and executive presentation skills.
• Proven ability to influence across functions and lead within a fast-paced, entrepreneurial environment.
• Strong strategic thinking coupled with a hands-on, results-oriented approach.
• Willingness to travel approximately 25–35%.

Location and Travel:

This role is remote and should be based near a major airport within the Central United States to support customer engagement and regional travel. Preferred locations include major metropolitan areas such as Dallas-Fort Worth, Chicago, Minneapolis, Kansas City, or St. Louis. Regular travel throughout the Central Region, as well as periodic travel to Kinder's headquarters in Walnut Creek, CA, will be required. Approximately 25–35% travel is expected.

Pay Transparency:

The expected starting salary range for this role is $215,000-$240,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

SEASONED FOR SUCCESS:

• No two days here are the same. 
• We try to be good team members and good communicators, but we don't live by hierarchy and structure – everyone is a difference maker here. 
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow. 
• We believe our job is to take smart risk, not to eliminate risk. 
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart. 
• We aren't trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them. 

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder's benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. We're a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at View email address on us.fitly.work