CRM / Retention Analyst

Role Description

We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis.

• Analyze key retention metrics: FTD → repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, deposit frequency.
• Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions.
• Evaluate the effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rate, CTR, and deposit conversion.
• Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns.
• Support player segmentation (RFM, deposit segments, churn segments, VIP logic).
• Design and analyze A/B tests for CRM campaigns.
• Identify insights and opportunities to improve retention, player lifecycle, and revenue.
• Analyze player activity, sessions, games, and content performance to understand impact on retention.
• Provide data-driven insights and recommendations to CRM, Product, and VIP teams.

Qualifications

• 2+ years of experience as a Data / Product / Business Analyst
• Strong SQL skills
• Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar)
• Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts)
• Experience with retention and cohort analysis
• Ability to work with large datasets
• Ability to translate data into clear business insights
• Experience with A/B testing or CRM analytics is a plus
• Experience in iGaming / betting / gaming / fintech / subscription products is a plus

Benefits

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)