Marketing Strategist

Role Description

The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients. The manager will be responsible for day-to-day operations to build, execute, measure and monitor marketing strategies, tactics and plans to support client's mission, strategic plan, and business objectives. Significant marketing experience and a deep knowledge of project management is required for success. The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification.

• This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization's mission and vision.
• Responsibility for measurement and reporting and assigned marketing budgets.
• The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs.
• The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operation excellence.
• The Marketing Manager has strong interpersonal skills as well as strategic counselling and leadership experience to manage, motivate and mentor others, including external vendors.
• The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others.
• May manage vendor and/or agency relationships and functions as the lead in the vendor selection process.

Main Job Duties and Responsibilities

• Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
• Facilitate market research to determine market requirements for existing and future products. Evaluate and analyze customer research, current market conditions and competitor information.
• Identify and develop deep understanding of target audience needs and be an advocate for product, service or project.
• Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.
• Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment.
• Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesis finding to plan development.
• Develop and implement marketing plans and projects for new and existing products and services. Expand on existing plans to include digital marketing platforms.
• Manage the execution for marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics.
• Manage complex and cross-functional projects through entire project life cycle.
• Define and manage relevant marketing budgets. Create and deliver marketing presentations.
• Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process. Monitor industry best practices and make recommendations for continuous improvement. Ability to mentor and manage direct reports.

Qualifications

• 5 years of marketing experience.
• Experience in all aspects of developing and managing marketing strategies and budgets.
• Project management experience in implementing tactical marketing programs.
• Comprehensive digital marketing skills.

Preferred Skills & Experience

• Experience with growth marketing, with proven track record of driving adoption, engagement, or retention.
• Excellent analytical and communication skills.
• Entrepreneurial approach, high tolerance for ambiguity.
• Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
• Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
• Collaborative communication skills - Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
• Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
• Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
• Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
• Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
• Personal Motivation - A commitment to meeting deadlines with a high-quality product. Sense of urgency, a strong work ethic, flexibility, and creativity.

Education

• Bachelor's degree in Business Administration or related field.

Preferred Education

• Master’s degree preferred.

Required Skills

• Strategic Marketing Consultation.
• Marketing Strategy Development.
• Marketing Tactics Execution.