Retention Marketing Coordinator

Retention Marketing Coordinator

Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.

We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.

We think that outside is the best side and that you can't improve on nature. It's good for mind, body and soul, and it's our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

The Retention Marketing Coordinator is responsible for the day to day execution of Stio's retention marketing programs across email, SMS, and other supporting channels. This role lives in Klaviyo and in the data, building and deploying campaigns, monitoring performance, and translating results into sharper retention strategies. This person will work closely with the Senior Marketing Manager, Retention to bring lifecycle strategy to life across a highly engaged buyer file.

This is a role for someone with a solid foundation in ecommerce marketing, a genuine understanding of how retention works across multiple channels, deeply comfortable in Klaviyo, genuinely curious about data, and energized by the challenge of getting the right message to the right customer at the right time.

Your Responsibilities

• Email & SMS Execution
• Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar
• Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more
• Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting
• Conduct pre-send QA including rendering checks, link testing, and segment validation
• Support A/B test setup, monitoring, and results documentation
• Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform
• Analytics & Reporting
• Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate)
• Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities
• Support cross-channel reporting using GA4 and Excel, including cohort and segment-level analysis
• Assist in building and maintaining retention dashboards and performance trackers
• Channel & Campaign Support
• Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams
• Support catalog and other paid remarketing initiatives with audience builds and list pulls
• Maintain the retention marketing calendar and ensure accurate in-platform scheduling
• Contribute to cross-channel retention initiatives including catalog, paid remarketing, and affiliate, understanding how email and SMS fit within and support the broader buyer marketing ecosystem
• Testing & Optimization
• Support the execution of incrementality and A/B tests across email and SMS
• Document test setups, results, and learnings in a structured testing log
• Identify opportunities to improve flow logic, segmentation, and send cadence based on performance data

Your Skills and Experience

• 1-4 years of experience in email marketing, CRM, or retention marketing. Ecommerce experience strongly preferred and considered a significant advantage
• Highly proficient Klaviyo experience required, must be fully comfortable building emails, flows, managing lists, setting up segments, and troubleshooting independently
• Working knowledge of retention marketing across multiple channels (email, SMS, catalog, paid remarketing, affiliate) and how they work together to drive repeat purchase and LTV
• Strong analytical skills with proficiency in Excel
• Experience with GA4
• High attention to detail, especially in QA, scheduling, and data accuracy
• Comfortable working with data and translating numbers into clear takeaways
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Genuine interest in customer behavior, lifecycle marketing, and retention strategy
• Experience in DTC, outdoor, or apparel a plus but not required

The Fine Print

• Medical, Dental Vision plans
• Company Paid Long Term Disability
• Employee Assistance Program
• 401k with Match
• Company Culture Committee: Health and Wellness, DEI, Environmental sub-committees
• Generous paid time off policies
• Gear test, perks, and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $55,000-$70,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.