Marketing Coordinator

Title: Marketing Coordinator

Reports to: Chief Marketing Officer (CMO)

Pay Range: $55,000 - $65,000/annually

Works Closely With : Growth Marketing, Brand/Creative, Operations, Regional Managers, and Gym Managers

Location: Remote, with travel to markets as needed

About Central Rock Gym

Central Rock Gym isn't just a climbing gym - it's a community-powered space where confidence is built, limits are challenged, and everyone is welcome. From first-time climbers nervously tying in to seasoned athletes projecting hard routes, CRG is a place where people come to grow - physically, mentally, and socially.

Our gyms are vibrant, high-energy environments that combine world-class climbing with fitness, youth programs, and a strong sense of belonging. What truly sets us apart isn't just the walls - it's the people who create the experience every day.

About the Role

The Marketing Coordinator is a hands-on, versatile role that blends design, retail marketing, and day-to-day marketing operations . You'll create visual content that represents the CRG brand, support merchandising and retail initiatives across our gyms, and help keep the marketing team's daily workflow running smoothly. This role is ideal for someone who loves design work, enjoys variety, and wants to see their work show up in gyms, on shelves, and online.

What You'll Do

Design

• Design marketing materials including social graphics, email templates, in-gym signage, flyers, and promotional assets
• Maintain and apply CRG's brand guidelines consistently across all locations and channels
• Support the creation of seasonal campaigns, event promotions, and location-specific marketing pieces

Retail Marketing

• Assist with retail merchandising strategy for CRG's pro shops, including product displays, signage, and promotional materials
• Coordinate with vendors and internal teams on retail orders and audits
• Help track and support retail promotions and product launches across locations
• Complete monthly retail inventory reporting and work with gyms to identify and correct inventory discrepancies

Day-to-Day Marketing Support

• Provide general marketing support across projects, including website updates, content coordination, and campaign logistics
• Help manage marketing requests from the 29 CRG locations, prioritizing and organizing work as it comes in
• Support the marketing team with administrative tasks, file organization, and project tracking
• Assist with other marketing initiatives as needed, from email campaigns to event materials

What We're Looking For

• 1-3 years of experience in a marketing, design, or retail marketing role (internships count!)
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva; interest in learning and applying new AI tools
• Strong eye for visual design, layout, and brand consistency
• Comfort juggling multiple projects and shifting priorities in a fast-paced, multi-location environment
• Excellent organizational skills and attention to detail
• Strong written and verbal communication skills
• A collaborative, can-do attitude - happy to jump in wherever help is needed
• Bonus: experience with retail merchandising, WordPress, Mailchimp, or social media content creation
• Bonus: an interest in climbing, fitness, or outdoor recreation

Why CRG

• Be part of a growing company
• See your creative work come to life in real gyms, real retail spaces, and real campaigns
• Work alongside a small, collaborative marketing team where your contributions are visible and valued