Digital Marketing Strategist

Shape the Future of Customer Engagement Through Email and Marketing Automation. We’re seeking a Senior Digital Marketing Strategist – Email & Automation to lead the strategy, execution, and optimization of our enterprise email marketing and marketing automation programs. This highly visible role combines strategic planning, campaign execution, customer journey design, and performance analytics to drive customer engagement and business growth. As the organization’s marketing automation expert, you’ll help define best practices, improve processes, and identify innovative ways to connect with customers throughout their lifecycle. While email is the primary focus, you’ll also create connected experiences across digital and sales touchpoints to ensure every customer interaction contributes to a seamless journey. What You’ll Do Serve as the strategic owner of email marketing and marketing automation initiatives Develop and execute email campaigns and automated customer journeys Build segmentation and personalization strategies Drive testing, optimization, and performance improvements Analyze campaign effectiveness and communicate strategic recommendations Partner with stakeholders to align marketing efforts with business goals Enhance automation processes and operational efficiency Support integrated cross-channel campaignsMentor team members and champion best practices Stay ahead of emerging digital marketing and automation trends What You’ll Bring Bachelor’s degree 4–6 years of experience in digital marketing, email marketing, or marketing automation Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms Strong understanding of automation, segmentation, customer journeys, and lifecycle marketing Proven success managing complex campaigns and optimization initiatives Strong analytical, strategic thinking, and stakeholder management skills Experience leading testing and experimentation programs HTML/CSS and SQL knowledge a plus Additional Information Job titles may span multiple career levels. Base pay is determined by a variety of factors, including training, transferable skills, relevant experience, business needs, and market conditions. Compensation is subject to change and may be modified in the future. This job posting outlines the general nature and level of work for this role and is not intended to be a comprehensive list of duties, responsibilities, or qualifications. We are committed to building a diverse and inclusive workplace, and we encourage candidates to apply even if their experience does not perfectly align with every qualification – you may be a strong fit for this role or other opportunities at American National. American National offers a comprehensive benefits package supporting employees’ health, financial security, and well‑being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts. Employees are automatically enrolled in a company‑funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people‑first culture that values flexibility, work‑life balance, professional growth, and a casual dress environment. American National is a financially strong and stable insurance organization with a legacy of trust and impact dating back to 1905. We’re committed to supporting our employees as they build meaningful careers while helping protect what matters most to our customers and communities. Guided by our core values – Financial Strength, Integrity, Respect, Service, and Teamwork (FIRST) – we foster a collaborative, people‑centered workplace where individuals are encouraged to grow, contribute, and make a difference today and for the future. American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. #J-18808-Ljbffr