Sr. Product Marketing Manager

Role Description

We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams. This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close.

• Own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative.
• This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.

Qualifications

• 7+ years of relevant experience
• 3+ years of experience in product marketing domain space, including within marketplaces, employer benefits landscape, healthcare industry, and/or in a B2B2C context
• Demonstrated ability to create audience-specific messaging frameworks and positioning for complex, multi-stakeholder buyers
• Comfort working across multiple B2B audiences, with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks, one-pagers, battlecards, case studies) from low baseline
• Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging
• Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs
• Proven AI fluency — actively leveraging AI tools to accelerate drafting, research synthesis, and asset creation

Requirements

• Previous experience working directly in mental healthcare industry
• Strong executive communication and presentation skills; with comfort presenting strategy and recommendations to senior leadership
• 1+ years experience at a high-growth start-up

Benefits

• 100% remote work environment
• Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Support for your mental and physical health
• New hire home office stipend: Set up your workspace for success
• Quarterly department stipend: Fun team-building activities or in-person gatherings
• Wellness events and lunch & learns: Explore a variety of engaging topics
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all