Vice President, Social Strategy

Vice President, Social Strategy

About the Company

Globally recognized provider of strategic support services for pharmaceutical clients

Industry
Pharmaceuticals

Type
Public Company

Employees
501-1000

Specialties

• market understanding
• market research
• outcomes research
• real world
• and market access

About the Role

The Company is seeking a Vice President for Social Strategy to address the evolving social landscape and the need for a more integrated approach. The successful candidate will be responsible for redefining and operationalizing a social strategy that unifies paid, organic, creator, and content ecosystems. This role is pivotal in establishing a cohesive social ecosystem that enhances brand connection and marketing strategy. The VP will lead the evolution of the social operating model, ensuring that all social touchpoints work in harmony to inform and accelerate each other. A key focus will be on delivering social thought leadership, platform insights, and evolving the paid amplification strategy to optimize performance across various channels. Applicants for the Vice President, Social Strategy position at the company should be adept at channel role establishment, audience mapping, and content system architecture. The role requires a strategic leader who can bring operational clarity to teams and integrate platform innovation, partner value, and creator opportunities into campaign planning. Success in this position is defined by the ability to create more cohesive campaigns, stronger integration across social channels, and a clear operational framework for the team. The ideal candidate will have a proven track record in social strategy, be a thought leader in the field, and be able to translate analytics into actionable recommendations. A background in performance media and a deep understanding of the social landscape are essential.

Functions

• Marketing