Paid Media Manager

Senior Paid Media Manager (Lead Generation)

About the Company: A performance-driven lead generation business specializing in acquiring high-quality consumer leads through paid media campaigns in highly competitive industries.

About the Role: We are looking for a highly analytical and performance-driven Senior Paid Media Manager to take full ownership of paid acquisition efforts across Google Ads and Meta/Facebook Ads. This role is focused entirely on lead generation in competitive local service industries. You will not just be executing campaigns—you will be deeply involved in every stage of the process, particularly creative strategy. Creatives are the single biggest lever for campaign success in this role; you won't simply publish assets handed to you by a designer. You will actively conceptualize, direct, and refine ad creative, hooks, messaging, and offers based on performance data to consistently drive qualified lead volume.

Key Responsibilities:

• Creative Strategy & Direction (Core Priority)
  • Take a hands-on, proactive role in the creative development process from ideation to production.
  • Conceptualize messaging, hooks, angles, and offers tailored to target audiences.
  • Collaborate closely with designers and video editors, providing clear data-driven feedback and creative briefs.
  • Leverage AI-supported workflows and tools to rapidly produce, test, and iterate on ad creatives.
• Paid Media Management
  • Own and manage paid media campaigns across Google Ads (Search, Performance Max, YouTube) and Meta/Instagram Ads.
  • Develop and execute performance-focused strategies to acquire high-quality, non-eCommerce leads.
  • Optimize campaigns for CPL, conversion rates, lead quality, and ROAS through audience targeting, bidding strategy management, and funnel optimization.
  • Continuously test landing pages, ad copy, creative variations, and conversion paths.
• Reporting & Optimization
  • Proactively analyze campaign performance, identify bottlenecks, and pivot strategies based on data.
  • Maintain clean reporting dashboards and communicate performance insights clearly to stakeholders.
  • Track industry trends, platform updates, and competitor creative tactics to stay ahead of the curve.

Requirements:

• 5+ years of hands-on paid media experience focused strictly on lead generation (non-eCommerce).
• Proven track record of conceptualizing, directing, and iterating performance-focused ad creatives (not just media buying).
• Deep experience scaling Google Ads and Meta Ads in high-competition, high-CPC environments.
• Strong grasp of conversion-focused marketing, CRO, and landing page optimization.
• Excellent analytical abilities, data fluency, and problem-solving skills.
• Comfortable taking full end-to-end ownership of strategy, creative direction, and execution.
• Exceptional written and verbal English communication skills.

Nice to Have:

• Experience in high-CPC lead generation sectors (legal, insurance, financial services, home services).
• Hands-on experience utilizing AI tools for ad creative ideation, copy generation, and testing.
• Proven track record of managing and scaling six-figure monthly ad budgets.

Ideal Candidate

This is a senior operator role for someone who understands that great media buying fails without great creatives. You are an autonomous, strategic practitioner who enjoys driving both the technical setup and the creative vision behind high-converting lead generation campaigns.