Influencer & PR Partnerships Manager (New York)

About DBG Health & Beauty

Join Australia’s largest independent health, wellness, and beauty powerhouse!

Part of DBG Health, headquartered in Australia, we’re driven by our mission to deliver affordable and innovative solutions that enhance well-being for millions of customers. With over 1,000 dedicated professionals, we lead the way in pharmaceuticals, consumer goods, beauty, health, and wellness, backed by a portfolio of trusted brands.

Beauty, our consumer division, represents market-leading names like MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills, PONi cosmetics and more, offering premium-quality, accessible products that resonate with consumers domestically and internationally.

Be part of our exciting growth journey and shape the future of global health, wellness, and beauty. Soon, we'll expand in this market further by launching Nude by Nature and Esmi Skin Minerals. Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible.

About the Role

We are seeking a community- and results-driven Influencer & PR Partnerships Manager to lead day-to-day execution and campaign strategy across public relations, the creator ecosystem, and strategic brand partnerships for two premier beauty brands: MCoBeauty and Nude by Nature .

Reporting directly to the Marketing Director, this role is equal parts communications strategist, relationship builder, and execution driver across a fast-moving, multi-brand portfolio.

You will own end-to-end execution across earned press, paid creator partnerships, product seeding, affiliate networks, and co-branded collaborations, tailoring strategies to reflect each brand’s distinct positioning while driving earned media value (EMV), high-performing content assets, brand awareness, and retail growth.

What You’ll Do

Multi-Brand Public Relations & Earned Media

• PR Agency Oversight: Serve as the primary day-to-day lead for external PR agencies across both MCoBeauty and Nude by Nature, coordinating press pitches, managing sample requests, and driving accountability for editorial coverage.
• Press Strategy & Storytelling: Draft tailored press releases, media pitches, launch narratives, and press kits that highlight MCoBeauty’s trend-driven, mass-luxe innovation alongside Nude by Nature’s natural, clean beauty storytelling.
• Events & Experiential PR: Support the planning and execution of press appointments, brand launch events, editor dinners, and retail/pop-up activations across both brand portfolios.

Creator Partnerships & Content Contracting

• End-to-End Influencer Management: Lead paid creator campaigns for both brands from concept through completion—including sourcing, briefing, contract negotiations, content approvals, posting oversight, and post-campaign recaps.
• Paid Media Content Licensing: Partner closely with Paid Media, Social, and Performance teams to negotiate and contract creator content for usage across paid social ads, whitelisting, web/e-commerce, and email marketing.
• Seeding & Ambassador Motions: Manage strategic product seeding, VIP gifting mailers, and affiliate creator networks (LTK, ShopMy, TikTok Shop) to foster long-term brand advocacy and conversion.
• Contracting & FTC Compliance: Manage contract execution, usage rights clearances, exclusivity terms, deliverable tracking, and FTC compliance across all brand partnerships.

Brand & Strategic Partnerships

• Co-Branded Collaborations: Identify, negotiate, and execute strategic partnerships with aligned beauty, fashion, retail, and lifestyle partners to drive cross-promotional reach for both brands.
• Expert & Industry Partnerships: Build relationships with key industry experts, makeup artists, and clean beauty advocates to establish credibility and product endorsement.
• Cultural & Trend Capitalization: Monitor daily social, creator, and beauty trends to rapidly spot viral moments and cultural opportunities for MCoBeauty and Nude by Nature.

Operations & Analytics

• Cross-Functional Integration: Collaborate continuously with Brand, Social, Paid Media, Creative, and E-Commerce teams to align PR narratives and creator assets across all touchpoints.
• Multi-Brand Budget Tracking: Track campaign, PR, seeding, and partnership budgets across both brands, managing invoice processing, spend logs, and expense reconciliation.
• Performance Reporting: Utilize PR and influencer analytics platforms (e.g., Traackr, CreatorIQ, Tribe Dynamics, LTK, Dash Hudson) to track EMV, reach, conversions, and ROI for leadership reporting.

Qualifications & Requirements

• Experience: 4–5+ years of dedicated PR, Influencer Marketing, and Partnerships experience within beauty, consumer goods, or lifestyle brands (multi-brand or portfolio experience preferred).
• Cross-Channel Licensing: Direct experience contracting creator content usage rights specifically for Paid Media, digital ads, and e-commerce licensing.
• Industry Relationships: Pre-existing network of beauty/lifestyle editors, journalists, digital creators, talent managers, and PR agencies.
• Execution & Project Management: Exceptional organizational skills with a proven track record of managing competing priorities, deadlines, and multi-brand campaign workstreams independently.
• Tool & Platform Fluency: Working knowledge of key social platforms (TikTok, Instagram, YouTube, TikTok Shop) and PR/creator platforms (e.g., Traackr, CreatorIQ, LTK, ShopMy, Meltwater).
• Cultural & Gen Z Acumen: Deep familiarity with Gen Z and Millennial consumer behavior, trending internet culture, clean beauty positioning, and social commerce.
• Communication Skills: Outstanding written and verbal communication abilities with strong attention to detail.

Featured benefits

Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave