Key Account Manager

Key Account Manager, Small Format

The key account manager, small format (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA), influencing execution of programs via local decision makers (DMs). Key responsibilities include: owning local key account budgets and results (distribution, price, promotion, and quality points of distribution (QPOD) within chain); developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Executes distribution on priority packages in-line with channel strategies recommendations
• Ensures all assigned key account's schematics reflect Red Bull standards relative to flow and package mix
• Sells Red Bull's optimum price program by utilizing best practices and available tools
• Customizes presentations to better appeal to customer's needs
• Develops annual promotion schedule in accordance with BU and channel strategy goals
• Creatively sells Red Bull merchandising standards, distribution recommendations and price points in a way that resonates with the customer's needs
• Ensures all promotions are accompanied by effective POS and incremental displays
• Customizes sales pitch to achieve account goals while driving effective, permanent merchandising
• Evaluates ROI prior to recommending specific POS or customized solutions
• Executes merchandising in-line with channel strategy guidelines
• Actively develop relationships with key decision makers via business reviews, communication, etc.
• Drives execution of account programs through local decision makers
• Consistently pursues incremental opportunities over-and-above programs
• Provides feedback to local decision makers on any pertinent developments, information, or successes
• Maintains key point of local knowledge regarding accounts
• Routinely engages in opportunities to build relationships and 'wire' key accounts beyond buyer level
• Constructs annual customer marketing agreements and manages associated funds for all designated key accounts on a monthly and annual basis
• Works with category analyst to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to BU and channel leads
• Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness
• Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc.
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
• Provides energy insights that drive changes in promotion, price, or merchandising practices
• Uses appropriate communication processes to keep DPs informed of KA programs and initiatives
• Routinely visits DPs to ensure personal contact and open lines of communication

Your Areas Of Knowledge And Expertise

That matter most for this role:

• Minimum 4 years sales experience with a strong track record of success, preferably in beverage, CPG (consumer packaged goods), or FMCG (fast moving consumer goods) industries or within a direct store delivery DSD) operation
• Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen)
• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint
• Bachelor's degree preferred
• Must be fluent in English, additional language skills an advantage

• Travel 30-40%
• Permanent
• Benefits eligible

Got What It Takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

The base salary range for this position is $92,000 - 138,000 + cash incentives. Red Bull North America, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by federal, state, or local law.