Brand Marketing Coordinator

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The Marketing Coordinator is a master of organization who helps keep the Marketing team and its work moving forward. Reporting to the Director of Marketing, this role supports projects through every phase of development - from initial planning and creative production to final execution and delivery - across content, photoshoots, retail marketing, events and other brand initiatives. Working closely with Brand, Creative, Go-to-Market, Product, Sales and Operations, this person brings structure to a fast-moving environment, anticipates what the team needs and ensures the details are handled with accuracy and urgency. The role also provides administrative support to the VP of Sales & Marketing and Director of Marketing.

Key Responsibilities

• Support marketing projects from kickoff through completion, helping coordinate timelines, deliverables, approvals and communication across internal teams and external partners.
• Manage and maintain marketing projects within Asana, ensuring project plans, timelines, ownership and status updates are accurate, complete and current.
• Support the organization and management of marketing content, including coordinating asset intake, file organization, metadata, reviews, approvals and final delivery across internal platforms and external partners.
• Help maintain content calendars and track creative deliverables to ensure teams have the right assets at the right time.
• Support photoshoots and creative production through scheduling, product coordination, logistics, documentation and on-set assistance as needed.
• Partner with external vendors to complete onboarding, secure quotes, coordinate purchase orders and establish project and production timelines.
• Order, track and coordinate product samples and marketing materials for internal teams, agency partners, creators, media and other external stakeholders.
• Route donation, contribution, customer and sales representative requests to the appropriate decision-makers and teams.
• Collaborate with Sales, Product, Operations and other cross-functional partners to support the execution of company and brand initiatives.
• Coordinate meetings and team activities, including scheduling, venue arrangements, travel, meals and other logistical needs.
• Provide administrative support to Marketing leadership, including calendar coordination, expense reporting, meeting preparation and other department needs.
• Communicate clearly, professionally and proactively with internal and external stakeholders.
• Represent Benchmade with professionalism and a strong commitment to the brand in every interaction.
• Take on additional responsibilities as needed to keep the Marketing team organized, responsive and moving forward.

Required Qualifications

• 2-3 years of experience in marketing coordination, brand operations, creative operations, project coordination or a related role. An equivalent combination of education and relevant professional experience will also be considered.
• Exceptional organizational skills with demonstrated experience managing multiple projects, deadlines and stakeholders in a fast-moving environment.
• Experience supporting projects through multiple phases of development, from initial planning and creative review through production, delivery and final asset organization.
• Familiarity with project-management platforms such as Asana, Monday.com, Smartsheet or similar tools, including maintaining timelines, assigning responsibilities and tracking deliverables.
• Experience organizing and managing content or creative assets within a digital asset management system, shared drive or other content-management platform.
• Strong working knowledge of Microsoft 365, including Outlook, PowerPoint, Excel, Word and Teams.
• Clear and professional written and verbal communication skills, with the ability to build productive relationships across departments and with external partners.
• Strong attention to detail and a consistent ability to produce accurate, complete work.
• Demonstrated initiative and sound judgment, with the ability to anticipate needs, identify potential roadblocks and move work forward with limited oversight.
• Resourceful, adaptable and accountable, with a willingness to learn and step into new types of work as priorities evolve.
• Ability to manage confidential or sensitive information with professionalism and discretion.
• A collaborative, solutions-oriented approach and the ability to remain composed when timelines or priorities shift.

Preferred Qualifications

• Experience working within a consumer brand, retail, outdoor, lifestyle or product-driven organization.
• Experience supporting photoshoots, creative production, product launches, retail marketing or experiential events.
• Familiarity with digital asset management, content-management or proofing platforms such as Bynder, Brandfolder, Airtable, Workfront or similar systems.
• Experience coordinating vendors, purchase orders, production estimates, product samples and project logistics.
• Interest in Benchmade, the outdoor industry and the lifestyles connected to the brand.