Virtual Assistant: Marketing Support

Role Description

We are building a pool of highly capable Marketing Support Virtual Assistants to assist with the execution and coordination of marketing activities across multiple industries. This role is focused on supporting the day-to-day execution of marketing initiatives such as content deployment, campaign coordination, social media management, and basic marketing operations.

You will work closely with marketing teams, business owners, or agencies to ensure campaigns are properly executed, organized, and delivered on time. While specific tools, workflows, and marketing systems may vary depending on the client, your core responsibility will always revolve around executional marketing support.

Key Responsibilities

• Campaign Execution Support
  • Assist in the execution of marketing campaigns across email, social media, web, and other channels
  • Ensure campaign assets are organized, scheduled, and deployed correctly
  • Support coordination of timelines, deliverables, and publishing schedules
  • Help maintain consistency across multi-channel campaigns
• Content Management & Scheduling
  • Schedule and publish content across social media platforms and marketing channels
  • Organize content calendars and ensure posting consistency
  • Repurpose existing content into platform-specific formats
  • Ensure all content aligns with provided brand guidelines and campaign direction
• Social Media Support
  • Assist in managing social media accounts across platforms
  • Schedule posts using tools such as Buffer, Hootsuite, Later, or similar
  • Monitor basic engagement and flag important interactions
  • Support community interaction based on client guidelines
• Email & Marketing Asset Support
  • Assist in setting up and scheduling email campaigns using platforms such as HubSpot, Mailchimp, or similar
  • Help organize marketing assets including images, copy, and templates
  • Ensure campaign materials are properly aligned before deployment
  • Support basic email list segmentation and updates
• Website & Landing Page Updates
  • Assist in updating basic website content and landing pages
  • Ensure marketing pages reflect current campaigns and offers
  • Coordinate with designers or developers for asset updates when needed
  • Support implementation of simple content changes
• Marketing Coordination & Reporting Support
  • Track campaign progress and assist in updating marketing timelines
  • Support basic reporting on content performance and engagement
  • Help organize marketing data and insights for internal review
  • Ensure marketing activities remain structured and on schedule
• General Marketing Operations Support
  • Assist with research, list building, and campaign preparation
  • Support internal marketing organization and documentation
  • Help maintain consistency across ongoing marketing initiatives
  • Provide ad hoc support as marketing needs evolve

Scope Flexibility (Important)

This is a pooled role. While the core responsibilities above remain consistent, specific tools, platforms, and workflows may vary depending on the client you are assigned to. You may be placed in roles supporting:

• Marketing agencies managing multiple client accounts
• E-commerce brands running ongoing campaigns
• Service-based businesses executing inbound marketing
• Coaching or membership platforms with content-driven marketing

Candidates who demonstrate strong performance may be considered for more advanced marketing execution or coordination roles over time. Once matched, you will be onboarded into a specific client environment with a clearly defined marketing system, tools, and expectations. Depending on client requirements and role allocation, some placements may operate on reduced or adjusted weekly hours. Final workload and schedule will be confirmed during client matching and onboarding.

Qualifications

• Experience in marketing support, social media coordination, or campaign execution roles
• Strong organizational and execution skills
• Basic understanding of digital marketing channels (email, social, web)
• Excellent written communication skills
• Ability to follow structured marketing processes and timelines
• High attention to detail and consistency

Tech Stack Familiarity (Preferred)

• Email Marketing Tools (HubSpot, Mailchimp, Klaviyo, or similar)
• Social Media Scheduling Tools (Hootsuite, Buffer, Later, Sprout Social)
• Website Platforms (WordPress, Webflow, Squarespace, or similar)
• Project Management Tools (Asana, ClickUp, Trello, Notion)
• Design Tools (Canva, basic Figma familiarity is a plus)

Work Ethic

• Execution-focused with strong attention to deadlines
• Highly organized and detail-oriented
• Reliable and consistent in delivery
• Proactive in managing assigned tasks
• Comfortable working in fast-moving marketing environments

Client-Specific Requirements

Each client may have specific marketing tools, workflows, and campaign structures. We carefully match candidates based on their experience and strengths, and will align with you prior to any client endorsement to ensure a strong fit.