Digital Inside Sales Representative

Digital Inside Sales Representative

Remote - Vancouver, WA 98684; Reliance - 65 - HOUSTON, TX 77022; Corporate - 09 - Vancouver, WA 98684

Overview

Position Type Full Time Job Shift Day

Description

The Digital Inside Sales Representative owns the end-to-end remarketing lifecycle for the company's available equipment inventory vehicle evaluations, channel selection, listing/content management, title and registration handling, and logistics coordination across retail, wholesale, and auction channels. The DISR transacts sales directly on inbound inquiries and routes leads as appropriate.

Key Responsibilities

Strategy & Cross-Functional Partnership

• Partner with Fleet, Finance, Sales, and Operations to provide market data and recommendations on asset lifecycle timing and disposal strategy.
• Monitor pricing trends, product mix, and market dynamics to optimize disposition outcomes across channels.

Multi-Channel Remarketing

• Develop and expand remarketing strategy across retail, wholesale, and auction channels.
• Establish and grow relationships with auction houses, dealers, brokers, and wholesale buyers.
• Identify new channel opportunities and strengthen existing wholesale/auction relationships.

Inventory Visibility & Digital Merchandising

• Maintain accurate online listings of all available inventory across the company website and third-party marketplaces.
• Keep equipment status (available, pending, sold, on hold) updated in real time.
• Build and syndicate detailed listings specs, hour-meter data, condition notes, pricing, high-quality photos and video.
• Request and coordinate photos, inspections, and unit evaluations from Operations or the assigned sales rep (particularly for units currently on rent).
• Monitor inventory aging (30/60/90+ days) and flag stale listings for pricing review or renewed marketing push.

Sales Transaction

• Respond to and transact all inbound leads/inquiries directly, negotiating pricing and terms through close, and routing leads as necessary.
• Prepare quotes, paperwork, and coordinate financing, freight/transport costs, and trade details as needed to close.

Logistics, Title & Cross-Team Coordination

• Coordinate logistics for sold units pickup/delivery scheduling, freight arrangements, and communication with transport or service teams.
• Manage title and registration handling for sold/transferred units.
• Coordinate reconditioning/shop timelines with Operations for trade-ins or units needing service before listing.
• Provide regular status updates to customers, wholesale/auction buyers, and internal sales reps on unit availability, shop/inspection status, and sale progress.

CRM & Reporting

• Maintain clean, accurate CRM records pipeline, follow-ups, and interaction history for every lead and buyer.
• Track and report on inventory turn, days-to-sale, listing performance, and wholesale/auction volume.

Qualifications

Qualifications / Experience

• 2+ years in inside sales, equipment/wholesale sales, or online inventory/listing management (heavy equipment, automotive, or similar asset-based industry preferred).
• Demonstrated ability to close sales directly with customers, brokers, or wholesale/auction buyers not just qualify/hand off.
• Experience managing online listings across multiple platforms.
• Working knowledge of remarketing/retargeting campaign execution (Google Ads, Meta Ads, or similar).
• Proficient with CRM software.
• Strong negotiation, written, and verbal communication skills.
• Highly organized self-starter, comfortable owning this function independently with no direct reports.

Preferred Qualifications

• Existing relationships with auction houses, wholesale buyers, or brokers in the equipment industry.
• Experience coordinating logistics, freight, and title/registration handoff for sold assets.
• Photography/basic content editing skills for listing quality.
• Valid driver's license.

What Success Looks Like

• Inventory is visible, accurate, and current across every channel internal reps, brokers, auction partners, and online buyers are all working from the same real-time picture.
• Days-to-sale trends down; aging inventory gets flagged and addressed before it becomes a problem.
• Wholesale/auction relationships grow as a reliable channel for moving inventory beyond retail.