Senior Manager, Product Marketing [Remote]

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Product Marketing based in the United States.

The Senior Manager, Product Marketing will lead go-to-market strategy, positioning, and messaging for healthcare technology solutions serving public sector and government stakeholders.
This role will shape how complex solutions are communicated to decision-makers by creating compelling narratives, sales enablement materials, and market-facing content.
You will work closely with product, sales, and marketing teams to drive awareness, adoption, and business growth.
The position requires a strategic marketer who can translate technical healthcare solutions into clear customer value propositions.
You will leverage market insights, customer feedback, and competitive intelligence to influence product strategy and marketing direction.
This is an opportunity to make a meaningful impact in improving healthcare operations through innovative solutions while growing within a collaborative and flexible environment.

Accountabilities:

The Senior Manager, Product Marketing will own the development and execution of product marketing strategies that support healthcare, Medicaid, and pharmacy-focused solutions. This role requires strong expertise in positioning, content creation, sales enablement, market research, and cross-functional leadership to successfully bring solutions to market and support customer engagement.

• Develop and execute go-to-market strategies for healthcare, Medicaid, and pharmacy solutions, ensuring messaging aligns with customer needs and business objectives.
• Create differentiated product positioning and messaging tailored to public sector stakeholders, government agencies, and healthcare decision-makers.
• Develop and manage marketing assets including solution briefs, white papers, case studies, presentations, and other customer-facing materials.
• Enable sales and account teams with product messaging, competitive insights, presentations, and tools that support successful customer conversations.
• Conduct market and competitive research focused on healthcare trends, pharmacy benefit management, payment integrity, and related solution areas.
• Partner with product management, sales, field marketing, and account-based marketing teams to align marketing initiatives with overall business strategies.
• Lead product launches and market introduction activities, coordinating across teams to drive successful adoption.
• Gather insights from customers, prospects, and internal stakeholders to inform product strategy and improve marketing effectiveness.
• Analyze campaign and product marketing performance, using data and insights to recommend improvements.
• Support the evolution of product narratives by identifying market opportunities and customer challenges.

Requirements:

The ideal candidate is an experienced product marketing professional with a strong background in healthcare technology and the ability to develop compelling strategies for complex solutions. They should be skilled at influencing stakeholders, creating impactful messaging, and using market insights to drive business outcomes.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably within the healthcare industry.
• Strong experience developing and executing go-to-market strategies for complex healthcare, technology, or enterprise solutions.
• Experience with Medicaid, pharmacy benefit management, healthcare operations, or public sector solutions strongly preferred.
• Proven ability to create product positioning, messaging frameworks, and content designed for executive and government audiences.
• Excellent written, verbal, and presentation skills with the ability to influence cross-functional teams.
• Strong analytical skills and the ability to use market research, customer insights, and competitive intelligence to guide strategy.
• Experience collaborating with product management, sales, and marketing teams in a matrixed environment.
• Familiarity with marketing automation and CRM platforms such as Salesforce or Marketo is a plus.
• Ability to manage multiple priorities, work independently, and succeed in a fast-paced environment.
• Strong attention to detail and project management capabilities.

Benefits:

• Competitive salary range of $120,000 - $160,000 per year, depending on location, experience, skills, and qualifications.
• Fully remote work opportunity available anywhere in the United States.
• Full-time permanent salaried employee position.
• Flexible vacation policy after the initial employment period.
• 401(k) plan with employer matching contributions.
• Comprehensive healthcare benefits.
• Educational assistance and professional development opportunities.
• Access to leadership and technical development programs.
• Opportunities for career advancement and continued growth.
• Collaborative environment focused on innovation, inclusion, and improving healthcare outcomes.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.