Senior Director of Marketing

The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome Drive studio traffic, appointment conversion, and customer return across the Studs footprint Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence Benefits Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!) Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement. Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible) Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally CRM and Email/SMS: Klaviyo E-commerce: Shopify Paid Media: Meta Ads Manager, Google Ads Analytics: Google Analytics, Looker CX and Engagement: Zendesk, Loop Returns, Yext, Delighted Creative and Workflow: Figma, Notion, Asana We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus: This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week 3+ years of people leadership experience, including direct management of senior-level reports Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments Based in New York and able to work from the HQ office on a hybrid schedule Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business Experience managing creative development across in-house teams and external agency partners Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth #J-18808-Ljbffr Studs