Senior Account Executive

Overview Martindale-Avvo is seeking a high-performing Senior Account Executive (SAE) to join our Acquisition Sales organization. This role is designed for experienced sales professionals who excel at consultative, ROI-driven selling in a fast-paced, competitive environment. As an SAE, you’ll be responsible for acquiring new law firm clients, positioning Martindale-Avvo’s suite of digital marketing solutions, and consistently exceeding revenue goals while modeling best-in-class sales execution. The legal industry is evolving rapidly, and attorneys are looking for trusted partners to help them compete in an increasingly digital-first market. Our Senior Account Executives are at the forefront of this transformation - helping law firms expand visibility, win new clients, and measure ROI through Martindale-Avvo’s marketing and advertising solutions. Responsibilities Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations. Lead with ROI and consultative value: position Martindale-Avvo’s advertising, websites, and digital marketing products in a way that connects to firm-specific growth goals. Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing. Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce. Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes. Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds. Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives. Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience. Qualifications Preferred 5+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota. Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations. Demonstrated ability to manage a short-to-medium sales cycle (2–6 weeks) while maintaining high activity levels. Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up. Technical proficiency: Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making; strong working knowledge of Outreach or other sales engagement tools; comfortable with Google Suite and other productivity platforms. Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up. High resilience and growth mindset - competitive, coachable, and committed to continuous improvement. Background in digital marketing, SaaS, or SMB marketplaces preferred. Uncapped commission with OTE $130-160K for top performers 3 weeks paid vacation, sick days, paid holidays, and sick leave (where applicable) Medical, dental, vision, and life insurance benefits 401(k) plan with a company match Accessible leadership team and transparent career growth paths Recognition programs, performance incentives, and professional development opportunities Benefits Dog-friendly office (Seattle), company-paid ORCA card, and free in-office snacks #J-18808-Ljbffr