Digital Sales Representative

Digital Sales Representative

Ourisman Automotive Group is seeking a results-driven and tech-savvy Digital Sales Representative to lead our online sales efforts. The Digital Sales Representative will be responsible for managing the dealership's online presence, handling internet leads, and driving sales through digital channels.

Ourisman Automotive Group is forward thinking, just like the communities we serve. Individuals who won't be constrained by how things "have always been done", but instead strive to do things "how they could be done" and "how they should be done." It is a philosophy we have infused into every fabric of our dealerships, from the bottom up, in every department, and in every Ourisman team member. Changing the way we all think about car buying is just the beginning.

Role Summary

Ourisman Automotive Group is seeking a results-driven and tech-savvy Digital Sales Representative to lead our online sales efforts. The Digital Sales Representative will be responsible for managing the dealership's online presence, handling internet leads, and driving sales through digital channels.

More About The Role

• Oversee the management of internet leads, ensuring timely and professional responses to inquiries. Develop strategies to increase lead conversion rates.
• Collaborate with the marketing team to develop and implement digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Maintain and enhance the dealership's website and online listings, ensuring accurate and up-to-date information on inventory, pricing, and promotions.
• Work closely with the sales team to ensure a seamless transition of online leads to in-person sales, providing support and guidance as needed.
• Build and maintain relationships with online customers, providing exceptional service and addressing any questions or concerns throughout the buying process.
• Monitor and analyze online sales performance metrics, providing regular reports to management and identifying opportunities for improvement.
• Train and mentor sales staff on effective internet sales techniques and best practices for engaging online customers.
• Stay informed about industry trends and emerging technologies, recommending new strategies and tools to enhance the dealership's online sales efforts.

What We Look For

• Previous experience in internet sales or digital marketing within the automotive industry is preferred. Proven track record of achieving sales targets through online channels.
• Strong communication and interpersonal skills, with the ability to lead and motivate a team.
• Proficiency in digital marketing tools, CRM systems, and online sales platforms.
• Excellent customer service skills, with a commitment to delivering a positive experience for every customer.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Creative thinker with the ability to develop and implement new strategies to drive online sales.

Benefits

• Health, dental, and vision insurance
• Life insurance options
• Short-term and long-term disability insurance
• 401(k) plan with company match
• Paid time off and holiday leave
• Opportunities for professional development and growth

Ourisman Automotive Group is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law. Should you require accommodation during the interview process, please advise the hiring manager when contacted for an interview.

Ourisman Honda of Tysons Corner