Regional Manager

Regional Manager

Department: CORPORATE-CLERICAL
Job Status: Full-Time
Days Worked: Mon., Tue., Wed., Thu., Fri.
Rate of Pay: $70,000.00 - $90,000.00 Annually


Position Description

Job Summary:

Are you a dynamic real estate professional with a proven track record in sales and leasing? Join our team at M. Shapiro Real Estate as a Regional Sales and Leasing Manager and play a pivotal role in driving occupancy, revenue growth, and resident satisfaction across our portfolio of manufactured housing communities. As a visionary leader, you will orchestrate comprehensive leasing strategies, foster a high-performing team, and shape the future of our leasing operations.

Key Responsibilities:


• Strategic Leadership: Develop and execute innovative leasing and marketing strategies that exceed occupancy and revenue targets for assigned communities.


• Team Development: Lead and mentor a team of Leasing Consultants, providing tailored training, ongoing support, and performance evaluations to maximize individual and collective achievements.


• Collaborative Excellence: Collaborate seamlessly with regional managers, property teams, and maintenance staff to ensure a seamless resident journey from move-in to move-out.


• Market Insight: Stay attuned to market trends, competition, and rental rates to craft pricing strategies and targeted marketing campaigns.


• Community Alignment: Regularly visit properties to ensure leasing and marketing efforts align with community objectives and uphold presentation standards.


• Network Expansion: Develop and manage a network to generate leasing referrals, strengthening our external presence in the local market.


• Resident Loyalty: Oversee the implementation of resident retention programs, cultivating elevated resident satisfaction and a strong sense of community.


• Marketing Synergy: Collaborate with the marketing team to create compelling collateral, online listings, and social media campaigns that attract potential renters.


• Performance Reporting: Prepare and present comprehensive leasing reports to leadership, outlining performance metrics, market insights, and actionable strategies.


• Data Management: Maintain accurate records of leasing activity, resident communications, and market analysis data to inform decision-making.


• Team Culture: Foster a positive and collaborative work environment within the leasing team, promoting teamwork and professional growth.


Training and Development Responsibilities:


• Develop and execute comprehensive training programs for new and existing Leasing Consultants, ensuring they possess the skills and knowledge to excel.


• Coordinate and lead training sessions on leasing techniques, customer service best practices, fair housing regulations, and company policies.


• Provide ongoing coaching and mentorship to improve leasing strategies and customer interactions.


• Collaborate with HR to onboard new Leasing Consultants and facilitate orientation sessions.


• Incorporate industry trends and best practices into training programs for continuous improvement.


• Evaluate training effectiveness through assessments, surveys, and performance metrics.


• Organize role-playing sessions and workshops to enhance leasing skills and negotiation tactics.


• Serve as a subject matter expert during training sessions and team meetings.

Required Skills/Abilities:


• Proven sales and leasing success within the industry.


• Exceptional leadership, team management, and communication skills.


• Proficiency in leasing and property management software.


• In-depth knowledge of local market trends, rental rates, and competitor analysis.


• Strong negotiation skills and the ability to close deals effectively.


• Excellent organizational skills with the ability to manage multiple priorities.


• Analytical mindset with the ability to interpret leasing data.


• Customer-focused approach with a commitment to outstanding experiences.


• Flexibility to work weekends and evenings as needed.

Education and Experience:


• Ability to travel is required.


• Minimum of three years of sales and leasing experience in manufactured housing communities.


• Previous leadership or management experience is highly desirable.


• Knowledge of fair housing laws and regulations.