Business Manager

Business ManagerWe're Jiffy! We launched over a decade ago with a simple mission: use technology to combine an unparalleled level of customer service with the fastest delivery in the blank apparel, direct-to-film transfer, and custom apparel industry. We're more than a T-Shirt company; we're a support system for the creator economy, the home hobbyist, the small business owner, and more. Today, we help millions of small businesses and customers build their vision from scratch. We are bootstrapped and founder-owned, no VC playbook and no burn-rate math, and we run at the forefront of applying AI to a real operating business.As our Business Manager, you run the marketing projects and business projects that influence Jiffy's P&L, and you own go-to-market execution for every initiative you carry. Executives bring you an initiative; you hand back an execution-ready plan with full marketing coverage and carry it over the line. You drive AI-led marketing across site, lifecycle, paid, and organic. You are AI-first and marketing-focused, with an e-commerce background. You know how a P&L works and which levers feed it: you contribute the inputs, you do not own the P&L, the forecast or the budget, and you will not spend your days in a spreadsheet. This is a senior individual-contributor seat.Ownership: The Condition of the SeatAn idea gets approved, and nobody writes the pricing rule, the site copy, the support macro, or the metric that says whether it worked. You take a Project, turn it into documented workflows, then carry the projects that time was meant for. When a project stalls, you do not point at another function. Engineering builds it, Customer Service answers for it. Escalate early. AI output is a draft, never a source. Confidently wrong is worse than slow.Key ResponsibilitiesLifecycle and PromotionsDesign lifecycle flows in our CRM tool as complete specs: segment, trigger, cadence, and the subject line, preview text and body outline for each send.Build and run the promotion calendar to the hour for the offers executives approve: early access, store-credit or coupon mechanics, reminder series, last call, and the segment that gets each send.Run giveaways and sample programs from spec to readout: insert design, a distribution plan for operations to run, landing pages, targeted sends.Paid Media and Creative SupplyPlan and launch paid support for every initiative you carry, inside each line's existing allocation: audiences, creative angle, pacing, measurement.Run the weekly creative queue: every email, banner, paid asset and insert has a brief, an owner and a due date. Brief contract designers and the agency, including seasonal photoshoots: seasonal versus evergreen split, product mix, placements, claims.AI image and copy tools make your first draft; designers get a refinement job, not a blank page. Check every claim, price and link before it ships.Site and Go-to-Market SurfacesMake the site say what the campaign says: homepage cards, banners, promotions page, pop-ups. Write the requirement so an engineer builds it without a meeting, then confirm it went live.Build landing pages, QR-coded inserts and email banners yourself, and feed SEO: high-intent pages, how-to guides, blog and creator content.Execute an approved reprice across thousands of variants, and a clean rollback when executive review says so.Initiative Briefs, Tickets and Business CasesTurn an approved initiative into a one-page brief: goal, limits, stop conditions, metrics of record, open items with owners and dates, measured versus inferred.Write the Jira tickets as business requirements: problem, what happens today, numbered requirements, acceptance criteria, out of scope. No implementation detail; engineers decide how.Harden it: pressure-test the assumptions, get cross-functional commitments in writing, sequence the work, and drive it to done, visible in Jira and Confluence.Write the business case when a program should be outsourced: what it costs today, what a vendor would cost, what improves, and the dashboard that shows whether it is working. The relationship owner negotiates and signs; you make the case and build the measurement.Business Insights and P&L InputsBring the General Manager sourced P&L inputs: promotion depth and cost, store-credit liability, CAC and ROAS by channel and line, retention and repeat rate, AOV, margin per promotion.Own the weekly reads: paid-media efficiency by channel and line, lifecycle performance and deliverability, promotion results, own-brand search share.Anything done twice becomes a workflow: a saved query, a reusable prompt, or an agent that sends the result.Full Marketing CoverageEvery initiative you carry clears this checklist before launch:Site: homepage, banners, product and category copy, any targeted surface.Lifecycle: Klaviyo segments, flows and sends, email and SMS.Paid: Google, Meta, Microsoft Ads and Pinterest, inside each line's existing allocation.Organic and SEO.Customer Service: macros, FAQs and a briefing for the support team.Partner and supplier communications, drafted for the relationship owner.Measurement: the metric of record, its source and the continue-or-stop gate, set before launch.Missing any of these, it is not ready, and saying so early is your job. Four lines (Blanks, Transfers, Print and Stickers) share one website: name the lift a campaign gives the other three and the sales it may pull from them.