Business Development Manager

Job Title: Business Development ManagerLocation: RemoteDepartment: SalesReports To: Director of OperationsPosition SummaryThe Business Development Manager (BDM) at Improvifi is responsible for driving new business growth by managing the entire sales processfrom lead generation to closing. This role is consultative, relationship-driven, and results-oriented. You will identify high-potential home improvement contractors, conduct compelling sales demos, and guide prospects toward becoming successful Improvifi partners.Role ObjectiveTo drive new business growth for Improvifi by managing all sales-related activities including prospecting, demos, follow-ups, pipeline management, and relationship building.Key ResponsibilitiesProspecting & Lead GenerationResearch and identify qualified home improvement contractorsBuild and manage outbound lead lists (cold, warm, referrals)Use Social Media, phone, email, events, and partner channels to generate interestQualify prospects based on need, timing, and readinessEnter all leads and notes into CRM with complete contextRe-engage inactive accounts after 60+ days of inactivityOutbound Outreach & Follow-UpExecute daily outbound outreach via calls, email, and DMsFollow Improvifis lead nurture and re-engagement campaign flowsUse sales frameworks and objection handling frameworks effectivelyTrack all outreach activity in CRM with accurate logs and remindersSet and confirm sales demo appointmentsSales Demos & PresentationsDeliver engaging Zoom demos tailored to the contractors business typePresent Improvifis lending platform, training resources, and support toolsUse proven frameworks such as "The Seven Steps to Offer Financing" and Amazon EasyReference SKOOL and relevant case studies or success storiesHandle objections professionally and outline next steps clearlySet follow-up calls or meetings post-demoFlag high-conflict, rude, or fraudulent interactions for review by Sales LeadershipPipeline & Deal ManagementManage sales opportunities through clearly defined CRM stagesLog detailed notes and next steps after every conversationEnsure every lead has an upcoming action item scheduledParticipate in monthly progress reviews with Sales LeadershipCRM Notes & Activity TrackingMaintain full records of all sales activity, communication, and lead statusTag contacts appropriately (e.g., TopRep25, TAMKO, Trade Type)Keep statuses accurate: Interested, Not Now, Ghosted, Closed-WonEnsure no lead is left behind or overlookedSales Growth StrategyIdentify trends across verticals (HVAC, Roofing, Garage, etc.)Share real-time feedback from the field regarding objections and frictionExperiment with new offers, pitches, and follow-up techniquesLeverage social media platforms (Facebook, LinkedIn) to build awareness, network, and drive referralsQualifications2+ years of B2B sales experience preferred (preferably in SaaS, fintech, or home services)Proven success managing a full sales cycle, from outreach to closingStrong understanding of CRM systems and pipeline trackingExceptional written and verbal communication skillsSelf-motivated, organized, and performance-drivenComfortable working remotely and independentlyCompensation & BenefitsUncapped commissionCareer advancement opportunities within a fast-growing team
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