Senior Principal Integrated Marketing Specialist - Coronary Renal Denervation

We anticipate the application window for this opening will close on - 19 Sep 2026Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.A Day in the LifeRenal Denervation (RDN) is part of Medtronic’s Coronary & Renal Denervation portfolio and is focused on advancing treatment options for patients with uncontrolled hypertension. The portfolio is dedicated to expanding awareness, adoption, and access to innovative therapies that address a significant global health challenge. This role sits within the marketing organization and is responsible for shaping direct-to-consumer (DTC) marketing strategy, digital engagement, and patient activation initiatives that support commercial growth and patient education.This position is based in Mounds View, Minnesota and follows an onsite work model, with a minimum of four days per week in the office to support cross-functional collaboration and business priorities. This role will travel 5%-10%.The Senior Principal Integrated Marketing Specialist leads the direct-to-consumer marketing strategy for the Renal Denervation portfolio. This role is responsible for developing and executing integrated marketing programs that drive consumer awareness, engagement, and conversion while improving the patient experience across digital and omnichannel touchpoints. The position partners closely with cross-functional stakeholders and external agencies to deliver data-driven campaigns, patient-focused content, and measurable business results.Primary Responsibilities:DTC strategy & integrated planning:Own the strategic vision, messaging strategy, and integrated marketing plans for consumer demand generation for RDN, ensuring alignment with business objectives, brand strategy, key market priorities, and audience insights.Develop annual/quarterly plans, investment recommendations, and channel mix strategies spanning awareness through conversion.Digital experience leadership (website + patient experience):Lead strategy, governance, and ongoing optimization of the RDN DTC website to improve education, engagement, and conversion across priority patient segments.Drive digital patient experience initiatives across touchpoints (website, advertising experiences, landing pages, email, SMS, SEO, Gen AI, PPC, and related journeys).Consumer campaign leadership:Lead development and strategic management of consumer awareness/demand campaigns in key markets, including agency oversight, briefing, creative development, and performance optimization.Elevate the patient voice:Create and manage a patient testimonial strategy and program (story identification, content development, approvals process partnership, deployment planning, and measurement) to strengthen trust and relevance.Enable shared decision-making & conversation tools:Develop tools and content that help patients and physicians engage in informed discussions (e.g., shared decision-making resources, education tools, and visit discussion guides).Cross-functional leadership & alignment:Partner closely with a cross-functional marketing organization and key stakeholders to ensure message consistency and “one-team” harmony across DTC initiatives.Provide strategic direction to agencies and internal partners; influence without authority and drive clarity, prioritization, and speed of execution.Measurement & insights:Define success metrics and measurement approach for DTC initiatives; translate performance data and market insights into optimization actions and strategic recommendations.Budget management:Plan, track, and report creative and printing chargebacks; provide input on vendor SOWs for owned projects.Other duties may be assigned.Required Qualifications:Bachelor’s degree with 10+ years of relevant experience, or advanced degree with 8+ years of relevant experience in integrated marketing, consumer marketing, digital marketing, demand generation or related.Experience leading integrated marketing and consumer demand-generation initiatives from strategy development through execution and measurement.Experience managing digital marketing programs, including websites, paid media, customer relationship management channels such as email and SMS, and content strategy.Experience leading agency partners and cross-functional stakeholders in complex marketing initiatives.Experience developing and presenting strategic recommendations to senior leadership audiences.Preferred Qualifications:Experience in healthcare, medical technology, life sciences, or other regulated marketing environments.Experience building patient advocacy, testimonial, or consumer storytelling programs.Experience launching or scaling omnichannel marketing campaigns across multiple markets or customer segments.Experience developing brand strategies and translating them into measurable full-funnel marketing programs.Experience communicating complex scientific, clinical, or technical concepts in a clear and compelling manner for consumer audiences.For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.U.S. Work Authorization & Sponsorship At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment. ‌Recruitment Fraud AlertWe are aware of phishing scams targeting job seekers. Please keep the following in mind: Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses. Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate. If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments. If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at View email address on job-api.jobget.com. ‌Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits PackageA commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD):$152,800.00 - $229,200.00This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.Further details are available at the link below:Medtronic benefits and compensation plansIt is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.SummaryLocation: Mounds View, Minnesota, United States of AmericaType: Full time