Google Ads Associate (Contract)

Google Ads Associate

We are seeking a data-driven Google Ads Associate to support the execution and optimization of paid search campaigns across multiple platforms. This role is ideal for someone with strong hands-on experience in Google Ads who thrives in a fast-paced, performance-driven environment. The position focuses on campaign execution, optimization, and data analysis to drive lead generation and pipeline growth.

Position Overview

The Google Ads Associate will manage day-to-day campaign execution across Search, Display, Performance Max, and YouTube. This role will analyze performance data, optimize campaigns, and support broader paid media initiatives to improve ROI and drive measurable business outcomes. This is a hybrid contract role based in the San Jose area.

Key Responsibilities

• Campaign Execution & Optimization
• Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube
• Build and maintain campaigns, ad groups, keyword lists, and negative keyword strategies
• Develop and test ad copy, extensions, and creative assets
• Execute A/B testing strategies to improve performance and conversion rates
• Optimize bidding strategies and campaign structure to maximize ROI
• Data Analysis & Performance Reporting
• Analyze campaign performance using Google Ads, Google Analytics (GA4), Salesforce, and Tableau
• Identify trends and provide actionable insights to improve campaign performance
• Monitor search term data and recommend optimizations
• Develop and maintain performance reports and dashboards
• Budget & Performance Management
• Monitor campaign budgets and ensure efficient allocation of spend
• Track performance against KPIs and recommend adjustments
• Collaboration & Support
• Partner with paid media team members to support campaign execution and reporting
• Assist with campaign maintenance, data pulls, and performance enhancements
• Stay current on Google Ads updates, algorithm changes, and industry trends

Requirements

• Required Qualifications
• 35+ years of experience managing Google Ads and paid search campaigns
• Hands-on experience with Google Ads and Google Ads Editor
• Experience with Microsoft Ads / Bing Ads
• Strong understanding of keyword research, negative keyword management, and bidding strategies
• Experience with Google Analytics (GA4)
• Strong proficiency in Excel and/or Google Sheets for data analysis
• Experience with A/B testing and landing page optimization
• Strong analytical mindset with data-driven decision-making skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Preferred Qualifications
• Experience in B2B marketing, ideally SaaS
• Experience in FinTech or financial services industry
• Experience with Salesforce and Tableau
• Familiarity with enterprise reporting and BI tools