Vice President, Global Marketing

Role Description

This is a high-impact leadership role responsible for leading Tektronix’s global marketing function, driving strategy, execution, and performance across all regions.

• The Vice President, Global Marketing leads a globally distributed organization across demand generation, product and portfolio marketing, digital marketing, brand, and marketing operations.
• This role is accountable for building a strong marketing engine that drives customer engagement, strengthens market positioning, and contributes to business growth across complex technical markets.
• Reporting to the Chief Product and Marketing Officer, this leader partners closely with Product, Sales, and regional leadership to ensure alignment between product strategy, customer needs, and go-to-market execution.
• Success in this role requires a leader who can operate at both the strategic and execution levels—setting direction while driving consistent, high-quality execution across a global organization serving technical and engineering-focused customers.

Responsibilities

• Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans.
• Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations.
• Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion.
• Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments.
• Direct global marketing budget spend to maximize business impact and ROI.
• Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications.
• Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations.
• Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness.
• Align global and regional marketing execution while enabling local market relevance.
• Partner with Product, Sales, and Engineering to translate strategy into focused execution.

Qualifications

• 12+ years of progressive marketing leadership experience, including global scope.
• Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC).
• Strong track record of driving demand generation, pipeline growth, and measurable business impact.
• Experience in B2B, industrial, test and measurement, or other complex technical environments preferred.
• Fluency in digital marketing, analytics, and modern marketing practices.
• Strong commercial acumen with ability to align marketing strategy and budgets to revenue outcomes.
• Track record of building high-performing teams and developing organizational capability.
• Strong executive presence, communication skills, and leadership effectiveness.
• Willingness to travel as required to support global teams and business needs.
• Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants.