Chief Marketing Officer

Chief Marketing Officer

GZA GeoEnvironmental, Inc. (GZA), a nationally recognized engineering and environmental consulting firm with 780+ professionals across 35 offices, is seeking a strategic and forward-thinking Chief Marketing Officer (CMO) to join its executive leadership team. The ideal candidate will be creative in marketing strategy and deliverables and possess the power of persuasion. Reporting to the CEO, this role offers equity participation. This position can be based out of our corporate office in Norwood, Massachusetts or another one of our national office locations.

The Opportunity: The CMO will define and execute an enterprise-wide marketing and communications strategy that accelerates growth, strengthens market position, and enhances brand equity. Building on a strong foundation, this leader will modernize and scale GZA's marketing capabilities, integrating data-driven insights, digital innovation, and emerging technologies to drive measurable business outcomes.

This role requires a highly collaborative executive who can align diverse technical disciplines, geographic markets, and client sectors under a unified, high-impact marketing vision.

Key Responsibilities

• Set the strategic direction for all marketing and communications initiatives, aligning with corporate growth objectives and evolving market opportunities.
• Lead the development and execution of an integrated marketing strategy spanning digital, content, CRM, PR, events, and business development support.
• Partner closely with Principals, Practice Leaders, and Business Development teams to drive client acquisition, retention, and account growth.
• Elevate brand positioning through thought leadership, content strategy, and targeted campaigns that reinforce GZA's national reputation.
• Build, mentor, and scale a high-performing, multi-office marketing organization; optimize resource allocation to support priority growth initiatives.
• Establish best-in-class processes and standards for proposals, presentations, and marketing operations.
• Leverage analytics, SEO, and performance metrics to assess campaign effectiveness and inform strategic decisions.
• Champion the use of AI and emerging technologies to enhance marketing efficiency, creativity, and impact.
• Oversee CRM system, marketing data infrastructure, and content platforms to ensure operational excellence.
• Support employer branding, recruitment marketing, and M&A integration efforts as part of the firm's long-term growth strategy.

Candidate Profile The ideal candidate is a strategic, data-driven marketing executive with a track record of building and leading high-performing teams in complex, multi-office organizationspreferably within professional services or A/E/C environments.

• Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree preferred.
• Progressive leadership experience in marketing, including development and execution of integrated marketing strategies.
• Demonstrated success driving growth, brand differentiation, and market expansion.
• Strong executive presence with exceptional communication and stakeholder engagement skills.
• Experience leading distributed teams and influencing cross-functional leadership.
• Proven ability to translate strategy into execution with measurable results.
• High level of business acumen, judgment, and operational discipline.
• Willingness to travel as needed.

The base salary for this position may range between $150,000.00 to $200,000.00. The actual base salary and total compensation will depend on many factors, including location, candidate experience, education, professional licensure, and other qualifications.