Director, Analytics - Digital Performance & Commerce

Director, Analytics

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Director, Analytics will be central in driving data-driven performance across both media and digital experience, with a focus on conversion optimization and online business outcomes. This role will act as a key partner to clients and internal teams, ensuring that media strategies (Search, Social, Programmatic) are tightly integrated with site-side analytics (Adobe Analytics / GA4) and optimized to drive transactions, revenue, and user engagement.

Responsibilities

• Utilize data to drive end-to-end performance across media and on-site conversion
• Analyze customer journeys and conversion funnels (visit → browse → purchase), identifying friction points and optimization opportunities
• Leverage Adobe Analytics / GA4 to evaluate site behavior, including drop-off, pathing, and engagement trends
• Partner with internal and client teams to improve landing page performance, user experience, and checkout flows
• Support Search and Social optimization efforts with a focus on driving conversions and measurable business outcomes
• Develop and execute test-and-learn strategies across media and digital experience
• Deliver insights tied to key business metrics such as revenue, orders, bookings, and acquisition efficiency
• Build dashboards and reporting frameworks that connect media performance to site behavior and conversion outcomes
• Act as a key point of contact for performance analytics and optimization initiatives

Qualifications

• 8+ years of experience in digital analytics, performance marketing, or e-commerce analytics
• Hands-on experience with Adobe Analytics and/or GA4, including funnel and behavioral analysis
• Strong understanding of conversion optimization, customer journeys, and digital performance KPIs (conversion rate, ROAS, CPA, etc.)
• Experience analyzing and optimizing Search and/or Social traffic for conversion outcomes
• Background in transaction-driven environments (e-commerce, travel, marketplaces, delivery platforms, etc.) preferred
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Experience working with cross-functional teams including media, product, and UX
• Strong communication and storytelling skills

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $135,375.00 - USD $194,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.