Director of Catering Sales

The Position

Très LA Group is seeking a powerhouse hospitality professional to step into a high impact leadership role as our Director of Catering Sales .

This is not a sit behind the desk sales role. We are looking for someone who thrives in the field, loves the energy of events, naturally builds relationships everywhere they go, and knows how to turn connections into long term business partnerships. This person should already have a strong presence within the catering and events world and arrive with an established network of planners, producers, venues, agencies, corporate clients, and hospitality professionals.

The ideal candidate is relentlessly driven, deeply knowledgeable in both offsite catering and venue sales, obsessed with the client experience, and energized by the thrill of closing major deals. They understand luxury hospitality, know how to navigate complex event logistics, and can confidently sell experiences ranging from intimate executive dinners to multimillion dollar productions.

This role is for someone who wants to build something massive, drive millions in annual revenue, become a visible face of a respected hospitality brand, and play a meaningful role in the continued growth of one of Los Angeles’ most dynamic catering and events companies.

What You Will Do

• Drive aggressive outbound sales efforts focused on high end corporate events, luxury social celebrations, brand activations, nonprofit galas, entertainment industry events, and large scale offsite catering opportunities
• Generate and close multimillion dollar annual catering revenue through networking, prospecting, referrals, partnerships, and relationship cultivation
• Maintain a strong and visible presence within the hospitality and events industry through networking events, tastings, industry organizations, venue partnerships, and client entertainment
• Develop and strengthen relationships with planners, producers, studios, agencies, corporate decision makers, venues, and high value repeat clients
• Lead compelling tastings, sales presentations, and industry networking events that showcase the Très LA experience with confidence and excitement
• Create polished, strategic proposals and presentations tailored to each client’s vision and priorities
• Partner closely with Culinary, Production, Beverage, Staffing, and Operations teams to ensure seamless event execution and exceptional client experiences
• Discover and capture commercial prospects across Southern California, emphasizing growth within the Orange County and Greater Los Angeles markets
• Maintain organized reporting, accurate forecasting, pipeline tracking, and revenue reporting
• Serve as a passionate ambassador for the Très LA brand both internally and externally
• Bring energy, creativity, urgency, and hospitality excellence into every interaction

What Makes You Right for Us

• You have a book of business and established client relationships with a 7-figure annual value
• You genuinely love the catering and events world and want to be immersed in it
• You are energized by networking, relationship building, and being out in the market
• You have a hunter mentality and consistently pursue opportunities rather than waiting for leads to come to you
• You thrive in fast paced hospitality environments and know how to navigate high pressure situations with professionalism and grace
• You have strong emotional intelligence and know how to build trust quickly with clients and partners
• You understand both the sales strategy and operational complexity behind successful catering and event execution
• You are highly organized, proactive, polished, and accountable
• You are competitive, ambitious, and motivated by growth, revenue, and results
• You are collaborative and understand that exceptional hospitality requires strong partnership across departments

Our Wishes

• Minimum 10+ years of experience in catering sales, luxury hospitality sales, event production sales, or venue sales
• Minimum 5+ years in a senior sales leadership role
• Minimum 10+ years of experience in hospitality or events
• Existing book of business with proven ability to generate substantial annual revenue
• Existing network of planners, producers, venues, agencies, corporate contacts, and hospitality professionals
• Demonstrated success producing and personally closing $2M+ in annual catering or event related revenue
• Expert understanding of offsite catering operations and logistics
• Experience selling both venue based and offsite catering events preferred
• Experience using Tripleseat strongly preferred
• Ability to travel throughout California (primarily centered around Los Angeles) for meetings, tours, tastings, networking events, and client visits
• Flexible schedule with availability for occasional evening networking events and hospitality functions

KPIs & Performance Expectations

• Produce a minimum of $750,000 in food and beverage revenue within the first 12 months
• Produce a minimum of $2,000,000 in annual food and beverage revenue after Year 1
• Maintain strong conversion rates and consistent pipeline growth
• Expand strategic referral partnerships and repeat client business
• Actively contribute to overall company growth, visibility, and market positioning

Compensation & Benefits

• Base salary: $100,000 to $120,000 annually
• Commission structure with realistic on target earnings between $150,00 - $200,000
• High earning potential for top performers
• 2 weeks Paid Time Off (PTO)
• 12 Paid Holidays
• Paid Sick Time
• Medical, Dental, and Vision Insurance options
• Employer sponsored Life Insurance
• 401(k)
• Company provided laptop and cell phone

Why Tres LA Group

This is an opportunity to join a respected hospitality company with an established reputation, iconic venues, an ambitious growth trajectory, and leadership that genuinely believes in investing in people, creativity, and hospitality excellence.

We are looking for someone who wants more than a sales job. We are looking for someone who wants to build relationships, shape experiences, drive major growth, and become part of a company that is passionate about creating extraordinary events.