Category Marketing Manager

Role Description

As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across any category you’re staffed against, whether it's beauty, trading cards, or anything in between. You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers. You love problem-solving and working across multiple marketing levers:

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category.
• Own the end-to-end planning and execution of on-platform events, product releases, and other community moments across multiple channels.
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting.
• Partner with other marketers, such as social or paid creative, to develop plans that support tentpole campaigns for your category, along with providing them category insights on an ongoing basis.
• Measure and iterate on the effectiveness of category marketing initiatives.

Qualifications

• 4+ years of marketing experience in a fast-paced environment.
• Experience at a high-growth startup, marketplace, or creator-focused platform is a plus.
• Versatile marketer who can flex across strategy and execution.
• Strong project management skills and ability to lead complex, cross-functional initiatives.
• Data-driven with experience tracking KPIs and monitoring success for marketing programs.
• Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance.

Requirements

• Curious about who thrives at Whatnot; low ego, a growth mindset, and leaning into action and high impact.

Nice to Have

• Experience with graphic design and video editing tools (e.g., Creative Suite, Figma).
• Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma.
• Passion for creator communities and/or Whatnot categories (e.g., vintage clothing, collectibles).
• Experience buying and selling in online marketplaces.

Benefits

• Generous Holiday and Time off Policy.
• Health Insurance options including Medical, Dental, Vision.
• Work From Home Support.
• Home office setup allowance.
• Monthly allowance for cell phone and internet.
• Care benefits.
• Monthly allowance for wellness.
• Annual allowance towards Childcare.
• Lifetime benefit for family planning, such as adoption or fertility expenses.
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally.
• Monthly allowance to dogfood the app.
• Parental Leave: 16 weeks of paid parental leave + one month gradual return to work.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.