Digital Sales Manager

Digital Sales Manager – Miami & Aire Radio Networks

Location: Miami, Florida Company: Spanish Broadcasting System (SBS)

Position Summary

Spanish Broadcasting System (SBS), a leading Hispanic media and entertainment company, is seeking an innovative and results-driven Digital Sales Manager to support revenue growth for SBS Miami stations and Aire Radio Networks. This role is responsible for developing, selling, and executing integrated digital advertising solutions across SBS's multimedia platforms, including streaming audio, websites, mobile apps, podcasts, social media, video, branded content, and experiential marketing initiatives.

Based in Miami, Florida, the Digital Sales Manager will work closely with local and national sales teams, station management, clients, agencies, and digital operations to create customized multi-platform campaigns that drive measurable business results.

The ideal candidate is a strategic seller with strong digital media expertise, exceptional presentation skills, and a passion for helping clients connect with multicultural audiences through innovative advertising solutions.

Digital Sales & Revenue Development

• Drive digital revenue growth across SBS Miami stations and Aire Radio Networks.
• Develop and sell customized multi-platform advertising campaigns that include streaming audio, digital display, video, social media, branded content, mobile, podcasts, and experiential sponsorships.
• Partner with Account Executives and Sales Managers to identify digital sales opportunities and develop integrated client solutions.
• Generate new business while growing revenue from existing clients and advertising agencies.
• Meet and exceed monthly, quarterly, and annual digital revenue goals.

Client Strategy & Campaign Development

• Consult with clients to understand marketing objectives and recommend strategic digital advertising solutions.
• Prepare and deliver compelling sales presentations, proposals, and media recommendations.
• Translate audience insights, ratings data, analytics, and market research into customer-focused advertising strategies.
• Assist with RFP responses, campaign planning, sponsorship opportunities, and branded content initiatives.
• Present campaign performance reports and optimization recommendations to clients and management.

Cross-Functional Collaboration

• Work closely with Sales, Promotions, Programming, Digital Operations, and Creative Services teams to ensure successful campaign execution.
• Coordinate with ad operations and digital fulfillment teams to launch and manage campaigns efficiently.
• Assist with troubleshooting campaign delivery, creative assets, reporting, and operational issues.
• Collaborate on station promotions, live events, and integrated marketing partnerships.

Market & Industry Leadership

• Stay informed on industry trends, digital media innovations, audience behaviors, and competitive activity.
• Educate internal sales teams on digital products, capabilities, and best practices.
• Attend client meetings, networking events, industry functions, and community events representing SBS and Aire Radio Networks.
• Support the development of digital sales materials, sponsorship packages, and marketing initiatives.

Reporting & Analytics

• Track revenue pacing, sales forecasts, pipeline activity, and campaign performance metrics.
• Utilize analytics and reporting tools to evaluate campaign success and identify growth opportunities.
• Maintain accurate sales activity records and client communications within CRM and internal systems.

Qualifications & Requirements

• Bachelor's degree in Business, Marketing, Communications, Digital Media, or related field preferred.
• Minimum of 3–5 years of digital media sales experience, preferably within radio, streaming, entertainment, or multimedia environments.
• Proven track record of meeting or exceeding digital revenue goals.
• Strong understanding of digital advertising products, including streaming audio, social media, display, video, mobile, podcasting, and branded content.
• Experience creating integrated marketing and sponsorship proposals.
• Excellent presentation, negotiation, communication, and relationship-building skills.
• Ability to work effectively in a fast-paced environment managing multiple projects and deadlines.
• Strong analytical and problem-solving abilities.
• Experience with digital analytics, ad-serving platforms, CRM systems, and media research tools preferred.
• Proficiency in Microsoft Office Suite including Excel, PowerPoint, Word, and Outlook.
• Bilingual English/Spanish strongly preferred.
• Valid driver's license required.

Supervisory Responsibilities

None.

Physical Requirements

This position primarily involves sedentary work, including extended periods of sitting, computer use, and participation in meetings. Occasional travel to client meetings, station events, and industry functions may be required.

Equal Opportunity Employer

Spanish Broadcasting System is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.