National Account Manager
Bonnie Plants
National Account Manager
The National Account Manager will be responsible for driving and implementing national programs for their assigned account, while serving as the primary sales contact for Regional Live Goods Merchants. The National Account Manager will run day to day operations for their assigned account including retailer systems maintenance, retail execution planning while being the primary point of contact for Bonnie Plants Station Managers and Sales team leaders regarding retail operation questions. To be successful, this person must have a strong understanding of the retail environment and project management skills that will lead to flawless in store execution driven by outstanding communication skills and an ability to establish positive internal and external relationships. The National Account Manager reports to National Sales Director.
Responsibilities: Achieve an annual top line sales and profitability plan for assigned account. Serve as primary sales contact for Regional Live Goods Merchants, leading regional business reviews and planning that align to national account strategies. Execute item set ups and pricing changes for price increases or promotional activity. Coordinate with eCommerce team to ensure interconnected experience between physical stores and virtual environment. Develop retail operational plan that drives the execution of assigned account strategic sales plan, while working closely with sales execution manager on operational implementation. New product initiatives. Season readiness. Promotional plans. Review in store audits for execution tracking and leverage to drive continuous improvement for assigned account. Manage internal integrated business plan for assigned account that tracks and ensures alignment of promotions, Bonnie advertising and retailer advertising. Create and/ or understand financial metrics of proposed or initiated programs. Account sales and KPI performance tracking to understand business health from both an account and Bonnie perspective, with recommendations to amplify or correct outlying activities. Report back on program or product initiatives with recommendations based on learned insights and ROI analysis.
Required Education and Experience: Bachelor's degree in Business or related field. Minimum of 5 years of business experience with 2 years of national account management experience is required; previous experience in live goods preferred.
Knowledge, Skills & Abilities: Effective and timely verbal and non-verbal communication a must. Expert level proficiency with Excel and Power-Point. Possess a strong understanding of retail environment and key levers that drive account acceptance. Must be detail orientated with strong project management skills. Ability to work independently and in a team environment is essential. Must be able to coordinate multiple projects simultaneously. Ability to "sit-in" for the respective Director if needed in the presence of senior leadership. Must be flexible and willing to travel to maximize business opportunities as they arise. Aptitude to fit and affect change within a multi-dimensional culture.
Work Environment: The job is performed indoors in a traditional office setting with occasional work in a home center type environment. Activities include extended periods of sitting and extensive work at a computer monitor.
Travel: 20-30% Travel. Higher travel is expected during the spring season. A valid driver's license is required.
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