Marketing Analyst
Medical Essential Diagnostics
Job Title
Key Responsibilities
- Manage and maintain the pre-registration database to ensure accurate and organized contact information.
- Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals.
- Segment contact lists based on campaign objectives, demographics, location, and engagement history.
- Monitor campaign performance, including open rates, click-through rates, responses, and scheduling conversions.
- Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve campaign effectiveness.
- Generate weekly and monthly reports on campaign performance, conversion metrics, and recommendations for improvement.
- Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic availability and organizational priorities.
- Maintain compliance with email marketing best practices, privacy regulations, and company communication standards.
- Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns.
- Assist with maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field (preferred).
- Experience with email marketing platforms and CRM/database management.
- Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
- Excellent written communication and organizational skills.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Experience handling and circumventing spam protection to maximize email deliverability and campaign performance.
- Experience with healthcare marketing or patient engagement is a plus.
Preferred Skills
- Email marketing automation
- Data analysis and reporting
- CRM/database management
- Microsoft Excel
- Campaign optimization and A/B testing
- Strong communication and project management skills
M-F 8:30AM-4:30PM
Vacancy posted 4 days ago
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