AI Marketing Specialist

Job Description

Job Description

We are looking for an AI Marketing Specialist to join a fast-paced team in Pennsylvania. This role is ideal for a marketing specialist who blends creative thinking with data-driven decision-making and enjoys working directly with clients. You will shape campaign strategy, guide creative development, and use performance insights to improve results across e-commerce-focused accounts. The position suits someone who is organized, proactive, and excited to explore how AI can enhance marketing workflows.

Responsibilities:
• Develop and launch paid social campaigns, with a strong focus on Meta platforms, to support growth for client accounts.
• Interpret campaign metrics and audience performance to identify trends, measure impact, and recommend optimization strategies.
• Create new concepts for ads and marketing assets, or direct the production of visuals and messaging informed by prior campaign results.
• Oversee multiple client relationships by providing updates, answering questions, and maintaining trust through clear communication.
• Coordinate timelines, priorities, and deliverables to keep projects on track in a dynamic agency environment.
• Contribute strategic ideas drawn from e-commerce or agency experience to improve campaign execution and overall account performance.
• Partner across strategy, creative, and executional workstreams to deliver integrated marketing solutions.
• Explore and apply AI-driven tools or workflow improvements that increase efficiency and support better marketing outcomes.• 3+ years of experience in digital marketing, with hands-on involvement in e-commerce campaigns.
• Proven success managing Meta advertising campaigns, including campaign setup, optimization, and media buying.
• Strong ability to translate performance data into actionable creative and strategic recommendations.
• Experience creating marketing assets directly or leading the development of creative content with clear direction.
• Confidence in client-facing situations, with strong written and verbal communication skills.
• Excellent organizational skills and the ability to manage multiple accounts or projects simultaneously.
• Entrepreneurial, self-motivated approach with a high level of attention to detail and a desire to grow.
• Familiarity with additional channels or tools such as Google Ads, Google Analytics, email marketing, TikTok, Shopify, or AI-enabled marketing platforms is a plus.