GEO & SEO Strategy Director

AI Tooling & Automation

• Build Claude skills and Claude Code workflows for recurring SEO and GEO deliverables

• Automate audits, visibility monitoring, reporting pulls, and data cleanup

• Prototype internal tooling where existing platforms fall short

• Document and hand off your workflows so the team can run them without you

SEO Foundation

• Lead technical SEO work: crawlability, indexation, site architecture, internal linking, structured data, and page performance

• Direct keyword research, pillar strategy, and content collections based on client goals, competitors, and industry research

• Drive on-site content updates that move client KPIs

Data, Measurement & Reporting

• Own SEO and GEO measurement frameworks using GA4, Google Search Console, Looker Studio, Semrush, SEOmonitor, and emerging AI visibility tooling

• Define how Obility measures AI search visibility, including what we report to clients and what we hold ourselves to

• Partner with internal teams to keep analytics, tagging, and attribution accurate as strategy evolves

• Build quarterly reports that cover performance and impact, what worked and what didn't and why, and next steps tied to business outcomes

• Surface opportunities proactively instead of reporting only on past performance

• Assist sales with GEO/SEO assessment for prospects (rotating with other strategists as need arises)

Client Leadership

• Present to senior marketing leaders and C-suite stakeholders, guiding prioritization and decision-making

• Act as the senior SEO and GEO voice on your accounts, including the hard conversations

• Translate AI search concepts into clear, confident recommendations for people who don't follow this space every day

Thought Leadership

• Run structured tests on new tactics, tools, and AI search behavior, then document the results

• Share what you learn with the SEO and GEO team and the wider agency through internal enablement sessions

• Write case studies from client wins

• Post regularly on LinkedIn about what you're testing and what you're finding

• Contribute to Obility's published content

Cross-Functional Collaboration

• Work with Content, Organic Social, Paid Media, Data Reporting, and Customer Success so SEO and GEO are built into broader marketing programs

• Bring the SEO team into your thinking early so your methodology becomes theirs

What Success Looks Like

By Day 30: You'll have audited how our current clients show up in AI search, met the SEO, Content, and Paid teams, learned our formats and reporting standards, and formed a point of view on where our GEO approach needs to change.

By Day 60: You'll have put that point of view into practice on live client work, shipped off-site visibility programs, and started documenting the methodology other strategists will follow.

By Day 90 to 120: You own the GEO practice. Your book of business is running, your playbooks and Claude workflows are in use by the team, and you're setting the direction for how Obility approaches AI search.

Qualifications & Experience

• 6+ years of progressive SEO experience, including at least two years owning strategy for B2B or enterprise clients, ideally agency-side

• A track record of building a program or practice around GEO, rather than running one someone else designed

• Daily hands-on use of Claude and working knowledge of Claude Code. This is required. You should be able to walk us through workflows you've built and what they replaced

• Deep technical SEO foundation

• Direct experience with off-site visibility work: Reddit, LinkedIn, YouTube, digital PR, review sites, or third-party placements

• Comfort operating without a defined playbook, and the judgment to know when your test results are solid enough to act on

• Experience mentoring or setting standards for other strategists

• Hands-on experience with Semrush, SEOmonitor, and emerging AI visibility platforms (AirOps, Profound, Peec)

• Familiarity with GA4, Google Search Console, Google Tag Manager, and Looker Studio

• Strong analytical skills and comfort turning data into clear recommendations

• Excellent written and verbal communication, especially with senior stakeholders

• Willingness to publish your work: LinkedIn posts, case studies, and internal documentation

• Ability to manage multiple clients and priorities in a fast-paced agency environment

Bonus Points

• Familiarity with content management systems, especially WordPress

• Experience with B2B buyer journeys and complex sales funnels

• Building automations or agents that go beyond off-the-shelf tools

• Experience contributing to new business pitches or scoping service offerings

This Might Not Be the Right Role for You If

• You want to stay in rankings, audits, and checklists, and AI search feels like a distraction

• You treat AI tools as an occasional novelty rather than part of how you work every day

• You prefer to be handed direction and would rather wait for a documented playbook than write one

• You're uncomfortable pushing a recommendation and testing before there's industry consensus behind it

• Publishing your work and opinions publicly makes you uncomfortable

• You struggle to stay organized or manage multiple projects (note: we use Asana, and most accounts also have a CSM to help with project management)

• Adapting to new processes or ways of working feels frustrating instead of an opportunity

We're looking for someone confident, curious, and ready to tackle challenges head-on, even if you haven't seen it all before.

IMPORTANT

No need for a long cover letter. Instead, send your resume along with a short paragraph that hits two things:

1. How you use an AI tool like Claude to run an SEO and GEO search program for your clients. Tell us what you built, what it automated, and what changed as a result.

2. A client win (big or small) that shows off your SEO and GEO chops. Think of it as your "show, don't tell" moment. Help us see how you think, execute, and get things done with data and storytelling.

Benefits for Team Members

• 25 paid days off in your first year and 9 paid holidays

• Fully remote work policy, work from anywhere

• 4.5 day work week

• 100% employer-paid health insurance for employees

• 100% employer-paid life insurance policy

• 3% employer contribution to 401(k) retirement plan

• 12-week paid family/parental leave

• 20 days paid sabbatical after 7 years

• Regular virtual happy hours and game sessions to help you get to know your team members

• Once or twice yearly, in-person, company-wide get-togethers

• Fun and inclusive company culture that supports employee development and teamwork

Salary band: $85,000 - $115,000 USD, depending on experience. Final compensation offered is determined by your skills and experience.