Manager, Influencer & New Media Insights

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. The Experience Salesforce’s Communications Planning & Insights team is looking for a strategic, deeply curious Manager who can answer a deceptively hard question: which voices can catalyze a network effect — and which ones can’t? The strategic north star for this role is earned influence: identifying the voices worth building proactive, sustained relationships with so they become authentic advocates. This role is the team’s authority on influencer intelligence — identifying and prioritizing the creators, newsletter writers, and podcast hosts most likely to move the needle for Salesforce, and building the frameworks to evaluate whether they did. Critically, this is not a one-size-fits‑all measurement: an influencer tasked with building category credibility requires a fundamentally different success model than one amplifying a product story or catalyzing a news cycle. This person owns that segmentation — by objective, audience, and purpose, and by earned vs. paid — and designs the analytical lens for each. What You’ll Actually Be Doing Influencer Intelligence Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else’s radar, with a particular focus on newsletters, podcasts, niche communities and social. Think beyond contracted relationships — the most valuable voices in this model are often the ones we haven’t paid yet. A core part of this role is identifying creators and media voices who are genuinely curious about Salesforce’s story and nurturing those relationships proactively. Develop and own Salesforce’s influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid, recognizing that what success looks like is fundamentally different for each. Influencer Optimization & Impact Own end-to-end measurement for Salesforce’s influencer programs — from always-on partnerships to event-based activations. Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for. Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards. Earned influence carries a greater weight in this model: a creator who posts about Salesforce without a contract is a signal — about the relationship, the product, and the narrative. AI-First Building Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you. Partner with the Narrative Intelligence function on the tooling and pipeline infrastructure; your job is to be a sophisticated user of those systems — pushing them to answer better questions. Stakeholder Partnership & Enablement Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it’s an earned relationship. Build strong working relationships with Marketing counterparts — including events, brand, and social — to align on measurement methodologies, share data, and present a unified view of influencer impact across the company. Thrive in ambiguity and build structure where none exists. You’re Our Person If… 6 years working at the intersection of influence, narrative, and measurement with demonstrated experience identifying voices that drive conversation. Background in influencer intelligence, earned media, or communications analytics preferred. Deep understanding of network dynamics in social ecosystems including thinking in terms of amplification, audience graph overlap, and community influence. Hands‑on experience with the newsletter and podcast landscape as primary influence vectors with the ability to identify which writers and hosts carry authority in a given space, how their audiences differ from social audiences, and what meaningful impact looks like in those formats. Embedded fluency in tech conversation and communities across X, LinkedIn, YouTube, and Reddit. Hands‑on experience with social analytics and influencer measurement platforms (CreatorIQ, Onalytica, Brandwatch, or similar) — with strong command of what ‘good’ looks like for a B2B brand. Proven AI fluency: you actively use AI tools to build, automate, and accelerate your work, and you can point to specific things you’ve built. Proven ability to influence without authority — you know how to build consensus, drive alignment, and get things done in a matrixed organization. Even Better If… Background in traditional media measurement or integrated comms analytics Experience supporting executive visibility or thought leadership programs Experience with paid social measurement and attribution — to contextualize and compare against earned performance, not as the primary lens Experience with Claude Code or similar vibe coding tools This role is hybrid and goes into the office 3 days per week. When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Accommodations: If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement: Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications — without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination and everything in between. Recruiting, hiring and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 – $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. #J-18808-Ljbffr Salesforce