Citi Commerce, Strategy & Growth Manager

Citi Commerce, Strategy & Growth Manager

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

As the Strategy & Growth Manager, you will contribute to the development and execution of go-to-market strategy, market positioning, and competitive intelligence for Citi Commerce. You will help shape how the business enters and competes in the commerce media landscape, working across advertising and card linked offers to build a differentiated and commercially compelling offering.

Key Responsibilities

• Contribute to the development and evolution of Citi Commerce's value proposition, supporting the creation of positioning decks, sell sheets, and market narratives that articulate Citi's data, audience, and measurement advantages, including how card linked offers strengthen Citi Commerce's commerce media offering, in partnership with Marketing and PR
• Support go-to-market strategy, including advertiser targeting approach, vertical prioritization, and placement strategy, incorporating card linked offers as a key component of Citi Commerce's commerce media offering where relevant
• Conduct competitive intelligence and market research, tracking the commerce media landscape and synthesizing insights that sharpen Citi Commerce's positioning and strategic priorities
• Identify and surface new growth opportunities across placements, verticals, and partnership models, developing the initial point of view that informs prioritization and investment decisions
• Support financial performance tracking, KPI reporting, and business case analysis, helping to identify gaps between targets and actuals and develop recommendations
• Contribute to audience positioning work, supporting the development of materials that articulate how Citi's first-party transaction data is segmented and packaged for advertisers
• Build and maintain strategic frameworks, market analyses, and executive-ready materials that support leadership decision-making
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications

Required

• 6-10 years of experience in strategy, management consulting, or a related field, with meaningful exposure to advertising, media, or adtech
• Strong analytical and structured thinking skills, with the ability to synthesize complex information into clear, actionable recommendations
• Experience contributing to go-to-market planning, value proposition development, competitive analysis, or market positioning
• Comfort working across both commercial strategy and financial or revenue-oriented workstreams, with the ability to flex between qualitative and quantitative analysis
• Demonstrated ability to build compelling market-facing materials and narratives that translate complex capabilities into clear commercial stories
• Excellent verbal and written communication skills, including the ability to build polished, executive-ready presentations and materials
• Ability to operate effectively in ambiguous, fast-moving, and high-growth environments, comfortable building process and structure where little exists

Preferred

• Experience in commerce media, retail media, digital advertising, or financial services strongly preferred
• Familiarity with card linked offers, loyalty, or merchant-funded offer models and how they complement advertising strategies
• Familiarity with the advertising ecosystem, including how brands, agencies, holding companies, and media companies interact
• Experience at a management consulting firm, media company, or adtech platform
• Exposure to launch planning or scaling an early-stage business or product
• Existing relationships across the advertising industry, including at agencies, brands, or industry organizations

Education

• Bachelor's/University degree required, Master's degree preferred